The Mercedes-Benz G-Class is seen in this photo provided by Mercedes-Benz Korea.
SEOUL, April 24 (Korea Bizwire) — The pandemic has boosted the consumption of video content such as films and TV series, and the cars that appear in these videos are gaining popularity.
Netflix’s new Korean crime action series “Kill Boksoon” is notable for featuring the main character’s Mercedes-Benz G-Class.
The four-wheel-drive vehicle is unique for its sturdy frame structure and angular features.
The model costs over 200 million won (US$150,240). After the movie’s success, its sales reportedly doubled or tripled.
The legal drama “Vincenzo” (2021) featured a Cadillac SUV Escalade, and its sales jumped by 188 percent in the three months after the series ended, compared to the average sales in the three months when the series was aired.
Automakers are, therefore, willing to engage in fierce competition over media content that has a high chance of success.
Hyundai Motor Co.’s independent Genesis brand benefited considerably from the Netflix revenge thriller series “The Glory.”
The G80 and G90 sedans were praised for their successful emphasis on the male characters appearing in the series, spotlighting their luxury image and reputation.
M. H. Lee (mhlee@koreabizwire.com)
