‘Carry the Style, Capture the Best’ with the new Samsung NX mini SMART Camera | Be Korea-savvy

‘Carry the Style, Capture the Best’ with the new Samsung NX mini SMART Camera

RIDGEFIELD PARK, N.J., Mar 19, 2014 (Korea Bizwire) –  Samsung Electronics America, Inc. announced today the launch of the NX  mini, the world’s slimmest and lightest interchangeable-lens camera.  The portable and stylish design of the SMART Camera NX mini, along with  its stunning image quality makes it the “go-to” device for great  photography, allowing users to capture special moments in stunning  detail. With NFC and Wi-Fi capabilities, it allows users to take  impressive shots that can then be shared quickly and easily, for friends  to enjoy in real time. 

“The NX mini has both style and substance, perfect for trendsetters  looking for a fun way to capture their life in outstanding photo  quality,” said Myoung Sup Han, Executive Vice President and Head of the  Imaging Business Team at Samsung Electronics. “Samsung introduced the  first flip up touch display camera in 2011 as a leader of the selfie  trend, and has designed the device in response to evolving consumer  demands. This approach is exemplified by the NX mini, with features such  as a 3.0-inch Flip up Display and wide angle lens exclusively designed  to address the global passion for selfies. Its lightweight design also  means that it can slip in a pocket, for photography anywhere and  everywhere.” 

As the slimmest and lightest interchangeable-lens camera on the market,  the NX mini is the ultimate way to capture life on the go without any  hassle. Weighing only 158g (body only) and sporting an ultra slim  (22.5mm) design, the NX mini can easily slip into almost any pocket or  bag, yet still delivers the powerful results passionate photographers  demand. The camera features a solid premium metal body with a luxurious  leatherette finish, making the camera the natural choice for  style-conscious shooters looking to make a statement. Available in five  different colors (white, pink, mint green, brown and black) users can  choose the color that best suits their style. 

The ‘selfie’ has found a permanent place in vocabularies across the  world in recent years and its popularity shows no sign of stopping.  Reflecting this recent consumer trend, the NX mini has a range of  exclusive features which allow photographers to effortlessly indulge in  the global trend of self-shooting. With a 75.2mm (3.0-inch) Flip up  and Touch Display that flips 180-degrees, users can  frame images of themselves perfectly. The NX mini’s powerful optical  performance provides crisp and clear, high quality images ensuring that  the subjects in the photos are always looking their best. With the  ultra-slim 9mm wide angle lens, the NX mini can capture group shots from  an arm’s length away, so users can easily frame themselves and be part  of group memories. 

Maintaining a flattering pose while also attempting to press the shutter  release button when self-shooting can be tricky, but the NX mini’s new Wink  shot feature makes it the perfect hands-free way to capture the real  you. Users simply need to set up their shot and wink at the camera to  capture an image. Once a wink is detected, the NX mini takes a shot  automatically after two seconds, without having to press any buttons. 

The NX mini’s powerful optical  performance provides crisp and clear, high quality images ensuring that  the subjects in the photos are always looking their best. (image: Samsung Elecs)

The NX mini’s powerful optical performance provides crisp and clear, high quality images ensuring that the subjects in the photos are always looking their best. (image: Samsung Elecs)

Despite its slim appearance, the NX mini packs a big performance in to  its small body. Its large 1-inch type 20.5MP BSI CMOS Sensor enables  users to capture high quality images, ensuring no details are missed.  With the highest resolution in its class, pictures captured with the NX  mini burst with vivid color. 

The NX mini’s impressively fast 6fps Continuous Shot mode  allows photographers to take continuous shots, so every detail can be  captured and no moments are missed. The fast 1/16000 sec Shutter Speed   freezes fast moving scenes, allowing for the dramatic capture of  motion in crisp detail, without blurring. 

Tag & Go, Simply Tap to Share Memories 

As with all of Samsung’s 2014 SMART cameras, the NX mini features  advanced Wi-Fi and NFC integration that makes it seamless to share  images. Exclusive to Samsung, Tag & Go connectivity allows  the NX mini to pair with NFC-enabled devices, such as smartphones or  tablets, simply by touching the two together. Once paired, users can: 

  • Select and transfer multiple images to the paired mobile devices  through Mobile Link
  • Send images to up to four devices with Group Share, eliminating  the time-consuming and repetitive process of sending pictures to  multiple friends; 
  • Control the NX mini via a smartphone with Remote View Finder Pro
  • Use the camera as a Baby Monitor. When noise is detected, the  paired smartphone is activated via an app, allowing parents to see if  they need to attend to their child. 

Additionally, extensive storage options are integrated into the NX mini  and images can be uploaded directly from the camera to the cloud for an  easy storage solution. Users can upload their pictures directly from the  NX mini to both Dropbox and Flickr, the popular photo  sharing site. Dropbox provides 2GB of free storage to new users,  accessible from just about any device and with Flickr users can upload  up to a terabyte of images. With all the storage and sharing technology  built into the NX mini, it’s easier than ever to share and store  beautiful images. 

Specialized NX-M Lenses for NX mini 

Samsung has introduced three NX mini lenses (NX-M) which are optimized  for use with the NX mini body, providing a variety of options to meet  individual shooting preferences. 

  • The NX-M 9mm F3.5 ED lens has an  ultra-slim design and its wide angle makes it the ideal choice for  those capturing landscapes and self-portraits. This lens also provides  the optimum angle for taking selfies, ensuring the camera becomes the  go-to choice for those looking to share the best of themselves. 
  • The NX-M 9-27mm F3.5-5.6 ED OIS lens is a  micro-compact zoom lens with a stylish design and is small enough to  comfortably fit in pockets and bags. This compact-sized standard zoom  lens offers a variety of shooting options from wide-angle to telephoto  shots, with optical image stabilization for sharp results. 
  • With the NX-M 17mm F1.8 OIS lens,  photographers can enjoy a beautiful bokeh effect which makes the  highly detailed subject stand out from the surroundings. 

NX mini owners will also be able to use fifteen NX lenses with the  device by using a specialized NX-M Mount Adapter  (ED-MA4NXM). These lenses are sold separately. 

Pricing and Availability 

The NX Mini will be available in early April in a variety of  configurations. It will retail for $449, paired with the new 9mm NX-M  lens, or $549 when paired with the 9-27mm lens and SEF-7A flash. NX-M  lenses will also be available separately. The 9mm and 9-27mm NX-M lenses  will retail for $179 and $279, respectively. The 17mm NX-M lens will be  available at a later date. 

* The world’s slimmest & lightest interchangeable lens camera (March  19, 2014, Result of Samsung internal research) 

Note to Editors 

Samsung NX mini Product Specifications 

Image Sensor        20.5 effective megapixel BSI CMOS sensor 
Display        75.2mm (3.0-inch) Flip up and Touch LCD Screen 

HVGA(320×480) 460.8k dots 

View finder        N/A 
Flash        Built-in Flash: Guide Number 4.9 (at ISO160, 24mm), Guide  Number 4 (at ISO100, 24mm) 
      [Optional] External Flash / SEF7A: Guide Number 8 (at ISO160,  24mm), Guide Number 7 (at ISO100, 24mm) 
ISO        Auto, 160, 200, 400, 800, 1600, 3200, 6400, 12800 

*Extension settable 100,25600 


JPEG (3:2): 20.0M (5472×3648), 10.1M (3888×2592), 5.9M (2976×1984), 

2.0M (1728×1152), 

JPEG (16:9): 16.9M (5472×3080), 7.8M (3712×2088), 4.9M (2944×1656), 

2.1M (1920×1080) 

JPEG (1:1): 13.3M (3648×3648), 7.0M (2640×2640), 4.0M (2000×2000), 

1.1M (1024×1024) 

5.0M Burst mode only 

    JPEG Burst mode: 5.0M (2736×1824) 
      RAW: 20.0M (5472×3648) 
Video        MP4 (H.264, Audio AAC): Full HD 1920×1080/30p, 1280×720/30p,  640×480/30p, 320×240/30p 
Video Output        HDMI 1.3a 
Value-added Features      Tag & Go (NFC/Wi-Fi) 
    SMART Mode: Beauty Face, Best Face, Landscape, Macro, Action Freeze,  Rich Tone, Panorama, Waterfall, Silhouette, Sunset, Night, Firework,  Light Trace, Continuous Shot, Kids Shot, Food, Parties and Indoors 
    Image SMART Filter: Miniature, Vignetting, Soft Focus, Sketch, Fish  Eye, Classic, Retro, Oil Paint, Cartoon, Ink Painting, Cross Filter,  Zooming Shot 
      Video SMART Filter: Miniature, Vignetting, Sketch, Fish Eye 
Wi-Fi Connectivity        IEEE 802.11b/g/n support (Smart Camera 3.0) . AutoShare . SNS & Cloud . Email 

. Auto Backup 

. Remote View finder Pro 

. Mobile Link 

. Samsung Link 

. Group Share 

. Photo Beam 

. Baby Monitor 

NFC        Advanced Passive NFC(Wired NFC) 
Bundle PC software        Adobe® Photoshop® Lightroom® 5, i-Launcher 
Storage        MicroSD, MicroSDHC, MicroSDXC, UHS-I MicroSD Support 
Battery        B740AE/B740AC/B740AU/B740AK (3.8V/ 2330mAh) * The battery  specifications or model may differ by region   B740AE(Global-2330mAh) B740AK(Korea) 



Dimension (WxHxD)        110.4 x 61.9 x 22.5mm (excluding the projection part) 
Weight        158g (196g with battery) 

Samsung NX-M 9mm F3.5 ED Lens Specifications 

Focal Length        9mm (equivalent to 24.3mm in 35mm format) 
Elements in Groups        6 elements in 5 groups (1 Aspherical lens, 1 Extra-low Dispersion  lens, 1 Xtreme High Refractive lens) 
Angle of View        83.4° 
Aperture        F3.5 (Min. F13), (Number of Blades : 5 , Circular Aperture Diaphragm) 
Minimum Focus Distance        0.11m 
Maximum Magnification        Approx. 0.11x 
Mount Type        NX M Mount 
Dimension (DxL)        50.0 x 12.5mm 
Weight        31g 

Samsung NX-M 9-27mm F3.5-5.6 ED OIS Lens Specifications 

Focal Length        9-27mm (equivalent to 24.3-72.9mm in 35mm format) 
Elements in Groups        9 elements in 8 groups (2 Aspherical lens, 1 Extra-low Dispersion  lens) 
Angle of View        83.4° – 33.1° 
Aperture        F3.5 – 5.6 (Min. F11), (Number of Blades : 7 , Circular Aperture  Diaphragm) 
Optical Image Stabilizer        Yes 
Minimum Focus Distance        Wide 0.14m, Tele 0.2m 
Maximum Magnification        Approx. 0.1x (Wide), 0.18x (Tele) 
Filter Size        Ø39 
Mount Type        NX M Mount 
Dimension (DxL)        50.0 x 29.5mm 
Weight        73g 

Samsung NX-M 17mm F1.8 OIS Lens Specifications 

Focal Length        17mm (equivalent to 45.9mm in 35mm format) 
Elements in Groups        8 elements in 5 groups (2 Aspherical lens, 1 Xtreme High Refractive  lens) 
Angle of View        50.5° 
Aperture        F1.8 (Min. F11), (Number of Blades : 5 , Circular Aperture Diaphragm) 
Optical Image Stabilizer        Yes 
Minimum Focus Distance        0.18m 
Maximum Magnification        0.11x 
Filter Size        Ø39 
Mount Type        NX M Mount 
Dimension (DxL)        50.0 x 27.5mm 

*All functionality, features, specifications and other product  information provided in this document including, but not limited to, the  benefits, design, pricing, components, performance, availability, and  capabilities of the product are subject to change without notice or  obligation. 

About Samsung Electronics America, Inc. 

Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc.  (SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd.,  markets a broad range of award-winning, digital consumer electronics and  home appliance products, including HDTVs, home theater systems, MP3  players, digital imaging products, refrigerators and washing machines. A  recognized innovation leader in consumer electronics design and  technology, Samsung is the HDTV market leader in the U.S. Please visit www.samsung.com  for more information. 

About Samsung Electronics Co., Ltd. 

Samsung Electronics Co., Ltd. is a global leader in technology, opening  new possibilities for people everywhere. Through relentless innovation  and discovery, we are transforming the worlds of TVs, smartphones,  tablets, PCs, cameras, home appliances, printers, LTE systems, medical  devices, semiconductors and LED solutions. We employ 286,000 people  across 80 countries with annual sales of US$216.7 billion. To discover  more, please visit www.samsung.com.

Source: Samsung Electronics (via BusinessWire)


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