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Koreans Lead in Embracing Mobile AI, Samsung Study Finds

Koreans Lead in Embracing Mobile AI, Samsung Study Finds

SEOUL, July 13 (Korea Bizwire) – South Korean consumers show the highest enthusiasm for using artificial intelligence (AI) technology on mobile devices, according to a study released by Samsung Electronics on July 11. The findings were unveiled at the “Salon de AI,” a Galaxy AI media forum held in Paris, following the company’s Galaxy product launch [...]

Brand Loyalty Tightens Grip on South Korean Smartphone Market, Survey Shows

Brand Loyalty Tightens Grip on South Korean Smartphone Market, Survey Shows

SEOUL, Jul. 12 (Korea Bizwire) – A recent survey has revealed that 9 out of 10 consumers in South Korea intend to stick with their current smartphone brand, indicating a strengthening “lock-in effect” in the mobile device market. The study also found that smartphone usage among seniors over 70 has surpassed 90% for both men and [...]

LG Electronics Sees Surge in Appliance Subscriptions, Reshaping Consumer Habits

LG Electronics Sees Surge in Appliance Subscriptions, Reshaping Consumer Habits

SEOUL, Jul. 12 (Korea Bizwire) – LG Electronics announced on July 11 that its subscription-based business model for premium home appliances is experiencing rapid growth, with more than 3 out of 10 customers opting for subscriptions over traditional purchases in June.  The tech giant reported that 36.2% of sales for 20 subscription-eligible products at LG Best [...]

As Unpredictable ‘Ghost Rain’ Confounds Forecasts, South Koreans Turn to Foreign Weather Apps

As Unpredictable ‘Ghost Rain’ Confounds Forecasts, South Koreans Turn to Foreign Weather Apps

SEOUL, Jul. 11 (Korea Bizwire) – South Korea is experiencing a phenomenon known as “ghost rain” – simultaneous heavy downpours and heat waves that have defied weather predictions – leaving citizens increasingly frustrated with inaccurate forecasts. This meteorological anomaly has sparked a trend of “weather migration,” with many South Koreans abandoning the national weather service’s app [...]

Surge in Older Applicants for Pre-Existing Condition Health Insurance

Surge in Older Applicants for Pre-Existing Condition Health Insurance

SEOUL, Jul. 11 (Korea Bizwire) – In a surprising trend, half of the recent applicants for health insurance policies designed for individuals with pre-existing conditions are in their 60s, according to a recent analysis. This demographic, which has historically faced challenges in obtaining coverage, is emerging as a significant force in the insurance market, coinciding with [...]

In South Korea, Health-Conscious Drinkers Embrace Zero-Sugar and Non-Alcoholic Beverages

In South Korea, Health-Conscious Drinkers Embrace Zero-Sugar and Non-Alcoholic Beverages

SEOUL, Jul. 10 (Korea Bizwire) – A recent survey has revealed that 7 out of 10 South Korean adults have tried zero-sugar or non-alcoholic beverages when drinking, signaling a significant shift in the country’s drinking culture towards healthier alternatives.  Lotte Members, a South Korean marketing solutions company, conducted a nationwide survey of 2,000 adults from May [...]

‘Dubai Chocolate’ Craze Sweeps South Korea, Sparking Retail Frenzy and Resale Market

‘Dubai Chocolate’ Craze Sweeps South Korea, Sparking Retail Frenzy and Resale Market

SEOUL, July 9 (Korea Bizwire) – A new dessert trend dubbed “Dubai Chocolate” has taken South Korea by storm, particularly among the younger generation, leading to shortages and even a burgeoning resale market. Originally referring to products from the UAE-based brand Figs Dessert Chocolatier, Dubai Chocolate features a filling of kadayif (a thin Middle Eastern noodle) [...]

South Korean Celebrities Openly Embrace Plastic Surgery on Television, Sparking National Debate

South Korean Celebrities Openly Embrace Plastic Surgery on Television, Sparking National Debate

SEOUL, Jul. 8 (Korea Bizwire) – In a recent episode of SBS’s popular reality show “My Ugly Duckling,” viewers witnessed an unexpected scene: celebrities Lee Dong-gun, Kim Jong-kook, and Lee Sang-min nervously entering a plastic surgery clinic. This moment marks a significant shift in how South Korean entertainment figures approach the once-taboo subject of cosmetic procedures. [...]

Private Label Appliances Gain Traction in South Korea, Challenging Major Brands

Private Label Appliances Gain Traction in South Korea, Challenging Major Brands

SEOUL, Jul. 8 (Korea Bizwire) – In a surprising turn of events, private label (PB) home appliances are making significant inroads into the South Korean market, traditionally dominated by major corporate brands. This trend, driven by cost-conscious consumers amid high inflation, is reshaping the landscape of the home appliance industry. A prime example of this shift [...]

Survey Finds South Korean Consumers Praise Convenience Store Ambiance, But Call for Better Customer Interaction

Survey Finds South Korean Consumers Praise Convenience Store Ambiance, But Call for Better Customer Interaction

SEOUL, Jul. 4 (Korea Bizwire) – A recent survey by the Korea Consumer Agency has found that while South Korean consumers highly appreciate the store environment and payment convenience of their local convenience stores, they are less satisfied with customer communication and promotional events. The agency released its findings on July 3, detailing consumer satisfaction and [...]