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Archive by category Consumer Insights & Behavior

The Paradoxical Normalization of Inconsistency: Unveiling the Shifting Landscape of Consumer Trends in 2024

SEOUL, Dec. 9 (Korea Bizwire) – In a world where preferences, behaviors, and attitudes change rapidly according to circumstances and currents, the normalization of paradoxes has become a defining feature of recent consumer trends. On December 8, Daehong Communications released its ’2024 D.Life Signal’ report, forecasting the upcoming consumer trends and outlining brand marketing strategies to [...]

Samsung Targets Generation Z With Stylish Galaxy S23 FE

SEOUL, Dec. 8 (Korea Bizwire) – In a highly anticipated move, Samsung is gearing up to launch its latest semi-premium smartphone, the Galaxy S23 FE, in the domestic market, heightening consumer expectations a day before its official release. According to industry reports, Samsung is set to release the Galaxy S23 FE in South Korea on December [...]

Hybrid Resurgence Takes Center Stage in South Korean Automotive Market

SEOUL, Dec. 6 (Korea Bizwire) – The prevailing trend in the automotive market is currently centered around the craze for plug-in hybrid electric vehicles (PHEV), marking a notable shift in consumer preferences. Despite the somewhat sluggish sales of fully electric vehicles, hybrids, previously considered a passing fad, are experiencing a resurgence. This revival is evident in [...]

‘Brain Games’ TV Series Aim for Mainstream Appeal

Coupang Play has introduced the series ‘University Wars’ featuring students from renowned universities engaging in a competition that puts the reputation of their respective institutions on the line. (Photo: a screenshot of Coupang Play’s ‘University Wars’) SEOUL, Dec. 1 (Korea Bizwire) – In a notable addition to its original programming, Coupang Play has introduced the series [...]

Korea’s Vinyl Renaissance: Seoul Record Fair Marks Milestone as LPs Soar in Popularity

SEOUL, Dec. 1 (Korea Bizwire) – Following the successful culmination of the 12th Seoul Record Fair, Korea’s premier vinyl festival, there has been a notable resurgence in the popularity of vinyl within the country. The two-day event, hosted at COEX in Seoul on November 18 and 19, has experienced consistent growth since its inception in 2011. [...]

‘12.12: The Day’ Sparks Smartwatch Challenge Trend

SEOUL, Nov. 29 (Korea Bizwire) – Riding a wave of immense popularity in South Korea, the film “12.12: The Day” has unexpectedly sparked a trend dubbed the ‘smartwatch challenge’. After watching the movie, viewers find their anger escalating, leading them to graph it using their smartwatches, measuring metrics such as heart rate and stress index. This [...]

Overwhelming Public Support for Government-Wide Single-Use Plastic Ban, Despite Recent Regulatory Setback

SEOUL, Nov. 26 (Korea Bizwire) –Eight out of 10 South Koreans express support for the implementation of a comprehensive government ban on single-use plastics, as revealed by a recent poll. Concerning the Ministry of Environment’s decision on November 7 to retract its proposal to ban plastic straws and paper cups, 50.2 percent of respondents indicated [...]

This Year’s Short Puffer Jacket Logo Trend Is Either Big or Minimal

SEOUL, Nov. 24 (Korea Bizwire) – Fashion brands producing short puffer jackets are adopting various strategies for their logos. Some brands have enlarged the size of logos and placed them in front, while others have minimized logo size, following the old-money look trend. To capitalize on this year’s short puffer jacket fever, various fashion brands in [...]

Resurgence of Japanese Hybrids Leads Sales Surge in South Korea’s Imported Car Market

SEOUL, Nov. 20 (Korea Bizwire) – The overall sales of imported passenger cars in South Korea declined in the third quarter of this year compared to last year. However, amidst this trend, sales of Japanese hybrid cars have seen a notable surge. Following a dip in the popularity of Japanese cars during the 2019 “No Japan” [...]

Whiskey Surpasses Imported Beer in Big-Box Store Sales, Riding High on Customizable Highball Trend

SEOUL, Nov. 19 (Korea Bizwire) –Whiskey sales at major retailers have outpaced those of imported beer, largely due to the rising popularity of the customizable highball trend. Conversely, imported beer, once a competitive force against local products, appears to have ceded ground to whiskey, particularly following the ascent of wine. E-mart reported on Sunday that [...]