Coupang Goes 'All In' on Rocket Deliveries | Be Korea-savvy

Coupang Goes ‘All In’ on Rocket Deliveries


E-commerce giant Coupang has announced that it will be investing 1.5 trillion won by 2017 to hire 40,000 delivery people called 'Coupang Men', and increase its number of logistics centers from 14 to 21. (Image : Coupang)

E-commerce giant Coupang has announced that it will be investing 1.5 trillion won by 2017 to hire 40,000 delivery people called ‘Coupang Men’, and increase its number of logistics centers from 14 to 21. (Image : Coupang)

SEOUL, Nov. 4 (Korea Bizwire)E-commerce giant Coupang has announced that it will be investing 1.5 trillion won by 2017 to hire 40,000 delivery people called ‘Coupang Men’, and increase its number of logistics centers from 14 to 21.

This is a significantly larger-scale investment than the 1 billion dollar infusion attracted from Softbank, a Japanese IT company, in June.

To strengthen its ‘Rocket Delivery’ service, Coupang plans to increase the number of Coupang Men on staff from 3,500 to 5,000 by the end of the year, 10,000 during next year, and 15,000 by 2017.

In addition, the number of staff members at its logistics centers and call centers will also be increased from the current 6,000 to 18,000 by 2016, and 24,000 by 2017. All together, a total of 40,000 new employees will be hired

A total of 40,000 new employees will be hired. (Image : Coupang homepage)

A total of 40,000 new employees will be hired. (Image : Coupang homepage)

Coupang, which hopes to provide same-day delivery service across the country, plans to expand its number of mega logistics centers from 14 to 16 by 2016, and 21 by 2017. Their overall size is the equivalent of 110 soccer fields.

As the number of Coupang Men and logistics centers increases, the Rocket Delivery service, which is currently limited to major cities, will be offered in other areas, and a larger variety of products will be eligible for shipping through the service.

Henry Ro, vice-president of Coupang, commented that the Rocket Delivery service provides the greatest experience to the consumers. “The Rocket Delivery service is an integrated ‘end-to-end’ service that has never been tried in other countries.”

By M.H.Lee (mhlee@koreabizwire.com)

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