This photo provided by Hyundai Motor on Jan. 15, 2024, shows a promotional image for the company’s mobility-themed game released via online platform Roblox. (Image courtesy of Yonhap)
SEOUL, Jan. 15 (Korea Bizwire) — Hyundai Motor Co. said Monday it has launched a mobility-themed game on popular global online platform Roblox to showcase the company’s future vision to young gamers.
Titled “Hyundai Future Adventure,” the game consists of six jump-action challenges themed around future mobility. Players take their journey exploring a future-themed park featuring robotics, Ioniq electric vehicles, air taxis and other transformative future technologies.
In addition to the included maps and challenges, Hyundai Motor has made a collection of digital items and accessories available on Roblox’s marketplace. Users can purchase and customize their avatars with robot characters and digital items.
An open beta version of the game was recently featured as part of the company’s participation at CES 2024 in Las Vegas.
Hyundai Motor said it is continuously interacting with future generations to promote its vision for future mobility. The company said it plans to further enhance its communication to emphasize its future mobility vision.
(Yonhap)
