SEOUL, Jan. 8 (Korea Bizwire) — Hyundai Motor Co. has outlined its future mobility strategies at the annual Consumer Electronics Show (CES) in Las Vegas, the company said Tuesday.
At the world’s biggest technology show that will be open to the public from Jan. 8-11 (U.S. time), Hyundai Motor came up with three key words — electrification, connectivity and open innovation — the company said in a statement.
Hyundai’s mobility programs are aimed at transforming itself as a “game changer” that can lead rivals with innovative ideas and technologies in the highly competitive automobile industry. Such transformation, it said, is critical to gain an edge amid the slowing of the pace of global economic growth.
In the electrification initiative, Hyundai plans to launch an electric vehicle based on its own EV platform called Electric-Global Modular Platform (E-GMP) in 2020.
The company didn’t provide further details on the EV platform.
In connectivity, Hyundai said it aims to secure 10 million active connectivity users globally and to apply connected car technology to all vehicle segments in global markets by early 2022, the statement said.
“Hyundai not only strives to become the number one provider of connected cars globally but to also provide connected car services that surpass the current range through an open platform, paving the way to embody our concept of ‘transcend connectivity,’” Suh Jung-sik, senior vice president of Hyundai’s ICT division, said in the statement.
Currently, Hyundai’s connected car services are available for customers in Korea, the United States, Europe, Canada and China. It plans to build additional big data centers to offer the services in other markets such as Australia, Russia, Mexico, India and Brazil, it said.
Lastly, Hyundai will strategically invest in artificial intelligence (AI) projects to foster collaboration with technologically-advanced venture startups.
To help achieve the aim, it has opened three global open innovation centers — ZER01NE in Korea, Hyundai CRADLE Silicon Valley in the U.S. and Hyundai CRADLE Tel Aviv in Israel — with two more scheduled to open in Germany and China this year. The centers are designed to explore innovative startups for business partnerships, the statement said.
At CES, Hyundai CRADLE has introduced the quadrupedal Hyundai Elevate, a totally new vehicle concept that combines the power of robotics and EV technology to take people where no vehicle has been before, it said.