SEOUL, Aug. 14 (Korea Bizwire) — LG Electronics‘ flagship smartphone model “LG G3” has successfully deployed Qualcomm‘s “IZat,” a location-based indoor positioning technology, for the first time in the world.
IZat is a location-based technology that utilizes diverse connection technologies such as differential GPS, Wi-Fi, cloud server and smartphone sensors to locate and position the user outdoors as well as indoors.
Qualcomm’s cutting-edge technology is an upgraded version from the existing location-based services which are only able to spot the user’s position in an open space, to provide the exact location and a map within a building.
For instance, suppose that you have made an appointment with a friend to meet in front of a store within a department store. The previous technology only provided you the directions to the department store, but not the exact whereabouts of the store. Many times, you had to make calls or send text messages to your friend to find out on which floor and where exactly the store is located.
Now with the G3-embedded new technology, you will be able to look at the interior map of the department store and check for the directions to the store you want to go while on the move. Not only that, the interior map provided by the technology will show you detailed information about the store, if you set it as your interest.
G3 users can use the innovative technology of IZat by downloading the application “Dawul” in Google Play Store. “Dawul” currently offers interior maps of 20 largest department stores and shopping malls of Seoul including Yeongdeungpo Time Square Mall, Gangnam Station and Apgujeong Hyundai Department Store.
A director at Marketing Communications department of LG Electronics said, “The G3 with IZat will provide a whole new dimension of experience of location-based service to our users.”
By J. H. Kim (jhkim@koreabizwire.com)