More Consumers Looking for Food on Home Shopping Channels | Be Korea-savvy

More Consumers Looking for Food on Home Shopping Channels


SEOUL, Dec. 30 (Korea Bizwire)With the pandemic’s end still a long way off, home shopping businesses are seeing reporting an increase in food sales.

Among GS Shop’s total sales in the third quarter this year, food accounted for 29 percent, up 6 percentage points compared to last year and 4 percentage points higher than the previous quarter.

Lotte Home Shopping also saw the proportion of food sales jump from 10 percent to 12 percent between the second and third quarters. Food sales in the third quarter were 44 percent higher than last year.

CJ O Shopping reported a 22.8 percent jump in sales of food and lifestyle goods in the third quarter compared to last year, with food sales leading the overall sales increase.


Experts argue that higher interest in healthy food following the coronavirus outbreak and restrictions on outdoor activities have contributing to higher demand for precooked food that can easily be prepared at home.

“As work-at-home policies and online classes are keeping families confined at home, homemakers are beginning to take more interest in food products on home shopping channels,” said an industry watcher.

“Home shopping channels, too, are changing their program schedules to respond to such demand.”

Image Credit: Lotte Home Shopping / Public Home Shopping /

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