SEOUL, Feb.26 (Korea Bizwire) – CJ CGV has announced that it will be modifying its movie ticket prices based on the seats and time of screening.
Movie tickets will differ in price depending on where the seats are located, just like concerts, musicals, operas and sports tickets. In addition, each day will be divided into six time slots instead of the previous four.
The seats will be divided into three zones – ‘Economy Zone’, ‘Standard Zone’ and ‘Prime Zone’ – after each seat in a theater is analyzed for desirability. The cost of seats will differ between different zones. The seats will be 1,000 won cheaper in the Economy Zone, and 1,000 won more expensive in the Prime Zone compared to the price of a seat in the Standard Zone.
CGV explained that it adopted the new ticket price system based on the results of a survey conducted on 500 moviegoers in 2014 by the Korea Consumer Agency. More than 65 percent of the respondents supported the idea of adopting different prices for different seats.
Company officials commented that the price differences will offer an improvement over the current situation in which viewers who sit in front row seats have to pay the same amount of money as those sitting in better seats, even though it is difficult to enjoy a movie from that angle.
The previous time slots (‘morning’, ‘daytime’, ‘prime time’ and ‘late night’) will be subdivided into six – ‘morning’ (before 10 a.m.), ‘brunch’ (10 a.m. to 1 p.m.), ‘daylight’ (1 p.m. to 4 p.m.), ‘prime time’ (4 p.m. to 10 p.m.), ‘moonlight’ (10 p.m. to midnight), and ‘night’ (after midnight). Ticket prices will also differ between time slots.
Online and mobile discounts will be expanded to satisfy the increasing number of family and group moviegoers. Those who reserve tickets online or through mobile devices can receive an additional 10 percent discount on both weekdays and weekends.
Officials at CGV explained that the adjustment was made so that viewers could have a variety of options to choose from, and the flexibility to make the most reasonable purchase given their situation.
However, the new pricing policy will not apply on ‘culture day’, which is the last Wednesday of each month. Discounts which were provided to the disabled, seniors, soldiers, patriots and veterans will be continued.
By Francine Jung (firstname.lastname@example.org)