Naver Uses Artificial Intelligence to Recommend Travel Ideas | Be Korea-savvy

Naver Uses Artificial Intelligence to Recommend Travel Ideas


ConA has the ability to read data on the web to extract the most useful information, hence the name context recognition, said officials. (image: KobizMedia/ Korea Bizwire)

ConA has the ability to read data on the web to extract the most useful information, hence the name context recognition, said officials. (image: KobizMedia/ Korea Bizwire)

SEOUL, Jan. 12 (Korea Bizwire) – South Korean Internet giant Naver announced Wednesday the launch of ConA (Context Recognition AI), an artificial intelligence platform that automatically recommends travel destinations overseas. 

According to Naver, ConA uses deep learning technology and makes use of big data from online tour sites or restaurant information to come up with travel themes and ideas based on different travel purposes.

For instance, if one were to search for tour packages in Singapore, ConA would suggest themes like “traveling with family,” “best nightscapes,” or “exotic”. 

ConA has the ability to read data on the web to extract the most useful information, hence the name context recognition, said officials. 

Naver’s new AI platform is based on some 12.2 million travel-related posts from Naver’s massive online communities, and it even provides ratings based on traveler reviews, in addition to other essential travel information including the time and total distance of travel required for recommended routes. 

“ConA can analyze travel data written in other languages as well, including English and Chinese, and it has potential to be developed into a global service platform,” a Naver official said.

“We’re also considering its implementation in Naver Place (a recommendation platform for domestic news and activities), so it can automatically recommend things like festivals, attractions, and cultural events (in Korea).”

By Joseph Shin (jss539@koreabizwire.com)

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