Background of the hot sales of imported wheels lies their good fuel efficiency. According to a recent survey, imported cars attract domestic buyers with their higher fuel efficiency and they purchase foreign cars for that reason, while domestic cars appeal the buyers with their exterior looks and Korean consumers buy them due to lower prices.
According to Marketing Insight, an automobile-related research firm, the high mileage of foreign cars which are appreciated 15 percentage points higher than domestic ones will lead the imported car market. Also for domestic auto makers, they need to raise the mileage at the same time to clear their dishonor that they exaggerated their fuel efficiency.
[Related Article] Consumers Favor Fuel Efficiency for Imported Motors (Korea Bizwire, June 12)
Infographics Design Team (Infographic@kobizmedia.co.kr)