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Home Cafes and Non-face-to-face Order Selected as Top Coffee Trends for 2021

Home Cafes and Non-face-to-face Order Selected as Top Coffee Trends for 2021

SEOUL, Feb. 5 (Korea Bizwire) — Starbucks Korea presented ‘HOPE’ as this year’s major coffee trend on the basis of big data it collected from the stores it operates across the country. HOPE refers to four major coffee trends: ‘Home,’ non-face-to-face ‘Order & Pay,’ ‘Personalized’ and ‘Emotional Well-being.’ The local unit of the U.S. coffee [...]

COVID-19 Clears the Way for Advent of ‘Alpha Era’

COVID-19 Clears the Way for Advent of ‘Alpha Era’

SEOUL, Dec. 18 (Korea Bizwire) — The outbreak of the COVID-19 pandemic that swept across the globe in 2020 is expected to lead to the advent of the so-called ‘Alpha Era.’ South Korean advertising agency Innocean Worldwide Inc. said in its latest report that it identified four noteworthy trend categories – individual, organization, place and [...]

Convenience Stores New Barometers for Food Trends

Convenience Stores New Barometers for Food Trends

SEOUL, Jan. 15 (Korea Bizwire) — Convenience stores are rising as a new platform where food products spotlighted on social media or television programs make their first debut. CU, a major convenience store chain, showcased its Kielbasa Platter that comes with a Polish Kielbasa sausage that recently went viral on social media. The dish gained [...]

Millennials, Women, and Seniors to Lead Consumption Over the Next 10 Years

Millennials, Women, and Seniors to Lead Consumption Over the Next 10 Years

SEOUL, Dec. 30 (Korea Bizwire) — A business forecast argues that consumers including millennials, women, and seniors, and enterprises focusing on digital innovation will lead business trends in the 2020s. Woori Finance Research Institute, a research unit of Woori Financial Group, introduced seven keywords for future business in a report released on Sunday. The seven [...]

Next Year’s Trend Keyword in Domestic Travel is Customized REFORM

Next Year’s Trend Keyword in Domestic Travel is Customized REFORM

SEOUL, Dec. 17 (Korea Bizwire) — As travelers’ tastes and preferences tend to be particular, domestic travel trends are also forecasted to grow stronger next year. The Ministry of Culture, Sports and Tourism and the Korea Tourism Organization analyzed 1.6 million posts on social media, including Facebook and Instagram, and selected R.E.F.O.R.M. as the 2020 [...]

Handmade Products All the Rage as Personal Tastes Change

Handmade Products All the Rage as Personal Tastes Change

SEOUL, Aug. 19 (Korea Bizwire) — With the spread of consumption trends that value personal taste, interest in custom-made products, or so-called handmade products, is growing. According to a survey of 1,000 men and women aged between 16 and 64 conducted by market researcher Embrain Trend Monitor, many consumers showed a willingness to wait longer [...]

‘Comfortarians’ Setting New Lifestyle Trend in S. Korea

‘Comfortarians’ Setting New Lifestyle Trend in S. Korea

SEOUL, Jun. 13 (Korea Bizwire) — There is a new trend on social media where people prefer to talk about ‘comfortable’ lifestyles. HS Ad, a LG Group affiliate and an advertisement company, coined the term ‘comfortarians’ (comfortable+ian) that refers to these new groups of modern individuals and analyzed their consumption patterns. Analyzing 16.8 billion posts [...]

Garosu-gil Transforming into New Mecca for Millennials and Gen Zers

Garosu-gil Transforming into New Mecca for Millennials and Gen Zers

SEOUL, Nov. 6 (Korea Bizwire) — Garosu-gil, a short stretch of road that was once a gathering place for fashionistas, is now attracting a younger crowd including millennials and Generation Zers (Gen Z for short) who are out to seek new fads. Millennials make up the population who were born between the early 1980s and [...]