SEOUL, Dec. 11 (Korea Bizwire) – A major South Korean advertising agency has identified seven emerging consumer trends that it says will shape markets in 2025, highlighting shifts in everything from luxury consumption to climate-responsive behaviors. Daehong Communications, in its “2025 D.Life Signal Report” released on December 10, outlined several key “signals of change” that it [...]
SEOUL, June 19 (Korea Bizwire) — Y2K, which refers to the clothing and aesthetic trends from the late ’90s and the year 2000, is the leading fashion trend this summer. According to fashion and cosmetics retailer Shinsegae International Inc., fashion items such as crop tops, exposing the midriff, and wide-legged jeans that were popular at [...]
SEOUL, Feb. 5 (Korea Bizwire) — Starbucks Korea presented ‘HOPE’ as this year’s major coffee trend on the basis of big data it collected from the stores it operates across the country. HOPE refers to four major coffee trends: ‘Home,’ non-face-to-face ‘Order & Pay,’ ‘Personalized’ and ‘Emotional Well-being.’ The local unit of the U.S. coffee [...]
SEOUL, Dec. 18 (Korea Bizwire) — The outbreak of the COVID-19 pandemic that swept across the globe in 2020 is expected to lead to the advent of the so-called ‘Alpha Era.’ South Korean advertising agency Innocean Worldwide Inc. said in its latest report that it identified four noteworthy trend categories – individual, organization, place and [...]
SEOUL, Jan. 15 (Korea Bizwire) — Convenience stores are rising as a new platform where food products spotlighted on social media or television programs make their first debut. CU, a major convenience store chain, showcased its Kielbasa Platter that comes with a Polish Kielbasa sausage that recently went viral on social media. The dish gained [...]
SEOUL, Dec. 30 (Korea Bizwire) — A business forecast argues that consumers including millennials, women, and seniors, and enterprises focusing on digital innovation will lead business trends in the 2020s. Woori Finance Research Institute, a research unit of Woori Financial Group, introduced seven keywords for future business in a report released on Sunday. The seven [...]
SEOUL, Dec. 17 (Korea Bizwire) — As travelers’ tastes and preferences tend to be particular, domestic travel trends are also forecasted to grow stronger next year. The Ministry of Culture, Sports and Tourism and the Korea Tourism Organization analyzed 1.6 million posts on social media, including Facebook and Instagram, and selected R.E.F.O.R.M. as the 2020 [...]
SEOUL, Nov. 26 (Korea Bizwire) — In 2020, it is predicted that trips where people can spend their time leisurely letting their mind wander will emerge as a trend. According to a survey of 1,190 Korean travelers conducted by the British airline ticket price comparison website Skyscanner, the most popular travel keyword for South Korean [...]
SEOUL, Aug. 19 (Korea Bizwire) — With the spread of consumption trends that value personal taste, interest in custom-made products, or so-called handmade products, is growing. According to a survey of 1,000 men and women aged between 16 and 64 conducted by market researcher Embrain Trend Monitor, many consumers showed a willingness to wait longer [...]
SEOUL, Jul. 8 (Korea Bizwire) — Parasols, which were once considered a fashion item solely for middle-aged women, are becoming increasingly popular among young people. Gmarket, an online shopping mall, said Sunday that parasol sales more than doubled in June from a year earlier. Purchases made by people in their 40s, the most common users [...]