"Toru Glass Color" to Revitalize Children's Crayon Market | Be Korea-savvy

“Toru Glass Color” to Revitalize Children’s Crayon Market


The Toru Glass Color has been so popular among children that parents had to go to so many office supply stores to buy a 12-color set.(image:Dong-A Pen Inc.)

SEOUL, Oct. 4 (Korea Bizwire) – A new color crayon product “Toru Glass Color” by Dong-A Pen Inc. is being sold in all locations of E-Mart stores nationwide from early October. The Toru Glass Color has been so popular among children that parents had to go to so many office supply stores to buy a 12-color set.

The Toru is a high-quality, non-toxic crayon product made to satisfy strict safety standards of European consumers. It can be drawn on any glossy space like the glass or mirror, with no residue left when erased with wet cloth.

It has attracted attention of children painters who like to draw on window panes, kitchen sink doors, and wooden floors, instead of the sketchbooks. A mother of a small child commented on the company’s website, “In the beginning I was reluctant to let my child draw on the terrace windows, thinking how hard it will be to clean it up afterward. But she enjoyed her drawing enormously as she could draw a bird flying high in the sky and a person as high as her height on the big window pane.”

In celebration of the sale of the crayon at 20 E-Mart stores across the country, the company will hold a promotional event from October 3 in which it permits children customers to test the crayons on site.

By Sean Chung (schung10@koreabizwire.com

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