Korean Twitter users tend to be high-income earners than ordinary users of other websites and social networks, and are not hostile to corporate Twitter postings. (image: Kobizmedia/ Korea Bizwire)
SEOUL, Aug. 30 (Korea Bizwire) – Twitter Korea launched new types of advertising aimed for a bigger pie in South Korea’s increasingly lucrative advertising market — in the mobile sector in particular. Twitter Korea hosted the #Twitter4Brands event on August 28, bringing together leading Korean marketers, to demonstrate new marketing and examples of successful uses of Twitter.
Shin Chang-seop, senior vice president of Twitter Korea said in the event that 3 to 5 percent of all Koreans on average clicked Korean Twitter advertisements, which was 5 to 10 times higher than the percentage of clicking ordinary online display ads. The percentage was also more than 3 times higher than Twitter ads abroad.
The best practice was the advertisement for an iPhone 5S launch by KT, a Korean telecom corporation. As much as 6 percent of Koreans clicked the advertisement. The number of mentions for the brand more than doubled and the number of followers more than tripled.
According to an analysis made by Twitter Korea, Korean Twitter users tend to be high-income earners than ordinary users of other websites and social networks, and are not hostile to corporate Twitter postings.
Two surveys conducted by Nielsen and Macromil respectively also revealed that the percentage of high income earners using Twitter who earned an annual income of more than 45 million won, equivalent to US$44,000, accounted for 28 percent, 7 percent higher than non-Twitter users’ earnings.
In addition, half of the Twitter users follow company brand accounts to gain information concerning the brand.
Aside from Promotion Tweet, Promotion Account and Promotion Trend, Twitter Korea also introduced on the day additional two types of advertising: Promotion Video and Mobile App Promotion.
“Twitter advertising products customized for real time marketing have had 80 leading Korean advertisers during the past ten months,” Mr. Shin said. “We paint a rosy picture with our new products,” he added.
By Veronica Huh (veronicah@koreabizwire.com)
