SEOUL, June 7 (Korea Bizwire) – The “Leave Chat Room Quietly” function in KakaoTalk, South Korea’s top mobile messenger, has gained immense popularity since its launch a month ago. According to Kakao Corp., the operator of KakaoTalk, the new function was activated by around 2 million users from May 10-31, after it was added to [...]
SEOUL, June 5 (Korea Bizwire) — A majority of South Korean drivers prefer Hyundai Motor Co.’s Avante compact car when searching for a used vehicle priced at around 10 million won (US$7,640), data showed Sunday. KB Cha Cha Cha, a financial platform for secondhand cars, analyzed viewership data from May of last year to April [...]
SEOUL, May 31 (Korea Bizwire) — In the era of high inflation, convenience stores are striving to attract budget-conscious young consumers by introducing highly cost-effective private brand (PB) products. GS25, a convenience store chain, plans to offer its PB ice Americano and Americano, originally priced at approximately 2,000 won each (US$1.52), at a significantly discounted [...]
SEOUL, May 29 (Korea Bizwire) — A 30-year-old local office worker recently visited a cafe in Seoul’s Gangnam District that offers “coffee omakase,” where the barista recommends the coffee. For 30,000 won (US$22.59) per couple, customers can enjoy three cups of coffee and take out an Americano. “I had to visit early in the morning [...]
SEOUL, May 24 (Korea Bizwire) — About half of South Korean consumers own smart home appliances, and a significant number of consumers also intend to purchase them in the future, a survey showed Tuesday. The survey, conducted by local pollster Open Survey and involving 4,000 men and women between the ages of 20 and 59, [...]
SEOUL, May 22 (Korea Bizwire) — The exotic flavor and exclusivity of traditional Korean liquor have played a crucial role in attracting younger individuals, commonly referred to as Generation MZ. According to industry sources, the sales of traditional liquor at South Korean discount store Lotte Mart Co. experienced a 15 percent increase between January and [...]
SEOUL, May 22 (Korea Bizwire) — After being overshadowed by air-conditioners, electric fans are regaining popularity due to high inflation and increased electricity costs. Sales of electric fans at E-Mart outlets from April to May 17 showed a growth of 34.3 percent compared to the previous year. With their wallets becoming slimmer due to high [...]
SEOUL, May 19 (Korea Bizwire) — “Generation MZ,” a Korean term referring to those aged between late 10s and 30s, is a group of frugal individuals who frequently utilize convenience stores but when it comes to health and self-development, they don’t hesitate to splurge, a credit card company said Thursday. Shinhan Card Co. analyzed the [...]
SEOUL, May 18 (Korea Bizwire) — Affordable and convenient food options are gaining popularity during lunchtime due to the increasing cost of eating out. Gimbap and boxed lunches have become popular choices among convenience foods, thanks to their convenience and reasonable prices. Recent data from convenience store CU reveals that Gimbap holds the highest sales [...]
SEOUL, May 17 (Korea Bizwire) — As pop-up stores are gaining popularity among the “Generation MZ,” a Korean term referring to millennials and Generation Z, the South Korean food industry is coming up with similar marketing strategies to target the same generation. Pop-up stores are a great choice for viral marketing, industry analysts say, allowing [...]