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Archive by category Consumer Insights & Behavior

Eased Virus Curbs, High Inflation Bring Changes to Lunchtime Culture

Eased Virus Curbs, High Inflation Bring Changes to Lunchtime Culture

SEOUL, April 18 (Korea Bizwire) — The relaxation of virus curbs and the rapidly increasing cost of eating out are bringing changes to the lunchtime culture for office workers. A survey conducted by market researcher Embrain Trend Monitor of 1,000 office workers between 19 and 59 years old revealed that 50.8 percent of the respondents [...]

Cashing in on “DeukTem”: Convenience Store Launches Ultra-Low-Price Food Products

Cashing in on “DeukTem”: Convenience Store Launches Ultra-Low-Price Food Products

SEOUL, April 17 (Korea Bizwire) – The neologism “DeukTem” (득템) in Korean refers to the act of obtaining an item, where “Deuk” means “to get” and “Tem” means “item”. Originally coined in the context of acquiring valuable items in online games, the term has been adapted to describe situations where one acquires a particularly good [...]

Konjac-based Products Soar in Popularity Thanks to Celebrity Diets and Wellness Trends

Konjac-based Products Soar in Popularity Thanks to Celebrity Diets and Wellness Trends

SEOUL, April 17 (Korea Bizwire) – In the hit Netflix series “The Glory,” actress Song Hye-kyo takes on the role of Moon Dong-eun, a woman seeking revenge. To accurately portray the character, Song underwent significant weight loss, achieved through her dietary choice of konjac rice. Speaking in an interview, Song revealed, “As the filming period [...]

Food Companies Release Eco-friendly Food Made with Byproducts

Food Companies Release Eco-friendly Food Made with Byproducts

SEOUL, April 17 (Korea Bizwire) — The South Korean food industry is following the eco-friendly trend by introducing a variety of products made from recycled food byproducts. CJ Cheiljedang Corp. has introduced a snack made with cracked rice and pureed soybean. Since its release in April last year, it was only available at pop-up stores [...]

Consumers Turn Eyes Towards Frozen Fruits and Vegetables amid High Inflation

Consumers Turn Eyes Towards Frozen Fruits and Vegetables amid High Inflation

SEOUL, April 17 (Korea Bizwire) — With high inflation putting financial pressure on households, an increasing number of consumers are opting for frozen products, even in the categories of fruits and vegetables. According to South Korean discount retailer E-Mart Inc., the company’s sales of frozen vegetables marked a 22.4 percent growth over the past year [...]

Jelly and Granular Type Hangover Relievers Outpace Drinks in Sales

Jelly and Granular Type Hangover Relievers Outpace Drinks in Sales

SEOUL, April 15 (Korea Bizwire) — Sales of hangover relievers have increased due to an increase in drinking parties as COVID-19 becomes endemic. Pills, sticks, and jelly products have become popular among the MZ generation as they are simpler and more delicious than the drink formulation. Sales of drinks increased by 61.6% year-on-year, but jelly [...]

Rising Demand for Private Label Products Among Price-Sensitive Young Consumers

Rising Demand for Private Label Products Among Price-Sensitive Young Consumers

SEOUL, April 14 (Korea Bizwire) —Homeplus, a large discount store in South Korea, has reported a 36% increase in sales of its own-brand “Homeplus Signature” products from January to March compared to the same period last year. The sales of private label products were particularly high in food categories such as refrigerated convenience foods, snacks, [...]

Convenience Store Chains Release String of Highballs amid Increasing Popularity of Mixology

Convenience Store Chains Release String of Highballs amid Increasing Popularity of Mixology

SEOUL, April 13 (Korea Bizwire) — As mixology, a term for mixing various types of alcoholic drinks, is gaining popularity, convenience store chain operators are diversifying their alcohol ranges by releasing highballs, a type of cocktail normally made with Scotch whisky and carbonated water. CU released a lemon highball in collaboration with local artist Chungshin. [...]