Consumer Insights & Behavior Archives | Page 35 of 41 | Be Korea-savvy

Archive by category Consumer Insights & Behavior

60-somethings Lead in New Car Registrations in H1: Data

60-somethings Lead in New Car Registrations in H1: Data

SEOUL, July 6 (Korea Bizwire) — Compared to other age groups, individuals in their 60s experienced the highest growth in the number of new car registrations during the first half of this year, indicating a strong demand for the establishment of new businesses with limited capital. According to local market tracker CarIsYou, the number of [...]

S. Korea to Launch Intense Inspection into Seafood Imports on Fukushima Concerns

S. Korea to Launch Intense Inspection into Seafood Imports on Fukushima Concerns

SEOUL, July 5 (Korea Bizwire) – South Korea will conduct an “unprecedentedly intense” special inspection into the marking of country of origin for imported seafood products amid concerns over Japan’s planned release of contaminated water from its crippled nuclear power plant, the oceans ministry said Wednesday. The 100-day intensive inspection will begin this month to check if [...]

Japanese Beer Surges in Imported Beer Market, Challenging Chinese and Dutch Dominance

Japanese Beer Surges in Imported Beer Market, Challenging Chinese and Dutch Dominance

SEOUL, July 3 (Korea Bizwire) — Japanese products are making significant strides in the imported beer market. Previously, Japanese beers experienced a significant decline in market share due to product boycotts, allowing Chinese and Dutch beers to claim the top two spots for the last couple of years. The popularity of Japanese beer is evident [...]

Cars Getting Bigger as Consumer Preferences Shift

Cars Getting Bigger as Consumer Preferences Shift

SEOUL, July 3 (Korea Bizwire) — The size of vehicles in all categories, except for mini cars, is increasing compared to the past, indicating a strong preference among local consumers for larger cars. According to local market tracker CarIsYou, the overall length and width of vehicles registered in South Korea during the January to May [...]

Barbie-inspired Fashion Trend Sweeps Summer

Barbie-inspired Fashion Trend Sweeps Summer

SEOUL, July 3 (Korea Bizwire) — Fashion based on the iconic doll “Barbie” is emerging as a popular trend this summer. According to fashion retailer Shinsegae International Inc., a variety of fashion brands are launching a range of items, including clothes, accessories, bags, and shoes that incorporate vibrant pink colors. The pink items come in [...]

Virtual Idols Rise as Mainstream Phenomenon, Fueled by Gen Z Fandom

Virtual Idols Rise as Mainstream Phenomenon, Fueled by Gen Z Fandom

SEOUL, July 1 (Korea Bizwire) — Virtual idols have emerged as a new mainstream phenomenon, gaining popularity among Gen Z (born 1997-2006) fandom. Previously considered a niche interest, virtual idols are now capturing the attention of teenagers who are comfortable with advanced technologies like the metaverse, motion capture, and virtual reality (VR). Experts note that [...]

Webtoon Fans Show Strong Support for Creators with Their Wallets

Webtoon Fans Show Strong Support for Creators with Their Wallets

SEOUL, June 30 (Korea Bizwire) — South Korean webcomic readers are garnering attention as extremely loyal customers with significant purchasing power, and they willingly open their wallets not only for webtoons but also for related merchandise. According to the crowdfunding platform Tumblbug, nearly every project associated with a popular webtoon successfully raises a substantial amount [...]

Convenience Stores Compete with Whiskey Open Runs to Meet Demand

Convenience Stores Compete with Whiskey Open Runs to Meet Demand

SEOUL, June 30 (Korea Bizwire) – Convenience stores are capitalizing on the growing demand for whiskey by launching exclusive whiskey open runs. These limited-time events offer discounted prices on rare and sought-after products, enticing whiskey enthusiasts and fostering customer loyalty. BGF Retail recently announced that CU, their convenience store brand, will host a unique “Let-Ju-Go” [...]

Young Koreans Flock to Designer Bags Featuring Unique Designs, Reasonable Prices

Young Koreans Flock to Designer Bags Featuring Unique Designs, Reasonable Prices

SEOUL, June 30 (Korea Bizwire) — Young Koreans in the “Generation MZ,” a term used in Korea to encompass millennials and Generation Z, are displaying a keen interest in designer brand bags, which have gone viral on social media platforms. According to an analysis of handbag category sales from January to May of this year [...]

Soju Cocktail Trend and Healthy Pleasure Reshape Drinking Culture, Driving Surge in Sales of ‘Sol’s Eye’

Soju Cocktail Trend and Healthy Pleasure Reshape Drinking Culture, Driving Surge in Sales of ‘Sol’s Eye’

SEOUL, June 28 (Korea Bizwire) — As the MZ generation’s interest in soju cocktails continues to rise, beverage companies are reaping the rewards of their sales strategies that capitalize on this trend. The prevalence of soju cocktail culture, combined with the growing trend of mixed drinking and home consumption due to the corona pandemic, has [...]