SEOUL, May 22 (Korea Bizwire) — After being overshadowed by air-conditioners, electric fans are regaining popularity due to high inflation and increased electricity costs. Sales of electric fans at E-Mart outlets from April to May 17 showed a growth of 34.3 percent compared to the previous year. With their wallets becoming slimmer due to high [...]
SEOUL, May 19 (Korea Bizwire) — “Generation MZ,” a Korean term referring to those aged between late 10s and 30s, is a group of frugal individuals who frequently utilize convenience stores but when it comes to health and self-development, they don’t hesitate to splurge, a credit card company said Thursday. Shinhan Card Co. analyzed the [...]
SEOUL, May 18 (Korea Bizwire) — Affordable and convenient food options are gaining popularity during lunchtime due to the increasing cost of eating out. Gimbap and boxed lunches have become popular choices among convenience foods, thanks to their convenience and reasonable prices. Recent data from convenience store CU reveals that Gimbap holds the highest sales [...]
SEOUL, May 17 (Korea Bizwire) — As pop-up stores are gaining popularity among the “Generation MZ,” a Korean term referring to millennials and Generation Z, the South Korean food industry is coming up with similar marketing strategies to target the same generation. Pop-up stores are a great choice for viral marketing, industry analysts say, allowing [...]
SEOUL, May 17 (Korea Bizwire) — The use of group buying, low-cost coffee, and convenience store apps is increasing as consumers tighten their belts amid the current economic slump and high inflation, data showed Tuesday. The number of app installations in the shopping app category increased in April compared to figures recorded in October last [...]
SEOUL, May 16 (Korea Bizwire) —Amorepacific made an exciting announcement on May 16th about the launch of TONEWORK, a specialized makeup brand offering personalized solutions. TONEWORK utilizes artificial intelligence (AI) to accurately analyze individual skin tones and create customized base products like foundation and cushion. By studying skin tones from diverse regions worldwide, TONEWORK has [...]
SEOUL, May 8 (Korea Bizwire) — There is a widespread perception in South Korean society that spicy foods or food products sell well during times of economic difficulties. It is often mentioned that the demand for stimulating tastes grows as a way to alleviate stress. Among the items sold by convenience store chain GS25, the [...]
SEOUL, May 4 (Korea Bizwire) — South Korea’s home shopping industry is turning to digital technology to win back “Generation MZ” consumers, which includes both millennials and Generation Z. Lotte Homeshopping created a virtual model named Lucy, who achieved a 100 percent sales record as a show host since her debut. In a demonstration show [...]
SEOUL, May 4 (Korea Bizwire) — The rising popularity of highballs has led to the development of a health-conscious whiskey that combines the properties of plums and highballs. Plums have been used for medicinal purposes for centuries and are known to have several health benefits. Bohae, a South Koran brewing company, launched today the “Maesil [...]
SEOUL, May 3 (Korea Bizwire) — The retail industry is increasingly targeting gaming enthusiasts with marketing strategies focused on popular games. Convenience store E-Mart 24 announced on Tuesday a partnership with Nexon’s flagship game ‘Dungeon & Fighter’ to launch various collaborations. By utilizing intellectual property rights (IP) related to the game, E-Mart 24 aims to [...]