Convenience Stores Scramble to Boost Wine Sales | Be Korea-savvy

Convenience Stores Scramble to Boost Wine Sales


SEOUL, Jan. 7 (Korea Bizwire)The rising popularity of wine is encouraging convenience stores to release new products in the new year, bolstering their marketing offensive.

Emart24 sold 3.05 million bottles of wine last year, including a record-breaking 750,000 in December alone.

The convenience store chain plans to open up to 4,000 stores specializing in liquor sales and enable in-app orders to target the MZ generation, which refers to those born between 1980 and the early 2000s as a combination of millennials and Generation Z.

CU also plans to revamp its exclusive wine brand ‘mmm!’ which was launched in January of last year. Since 2016, Diablo Cabernet Sauvignon topped the sales charts every year until it was replaced with mmm! Red Wine last year, which was 2.5 times more popular.


Image Credit: Emart24 / CU /

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