S. Korea Emerges as Key Market for Mercedes-Benz in H1 | Be Korea-savvy

S. Korea Emerges as Key Market for Mercedes-Benz in H1

(image: Mercedes-Benz Korea)

(image: Mercedes-Benz Korea)

SEOUL, Aug. 7 (Korea Bizwire)South Korea emerged as the world’s fifth-largest market for the German luxury auto brand Mercedes-Benz in the first half of the year thanks to its high popularity among local motorists, data showed Monday.

Mercedes-Benz sold 37,723 vehicles in South Korea in the January-June period, up a whopping 54 percent from the previous year, according to the data by its local distributor Mercedes-Benz Korea.

In terms of sales, South Korea became the fifth-biggest market for Mercedes-Benz vehicles in the world after China, the United States, Germany and Britain. South Korea ranked eighth worldwide in the first half of last year.

In particular, Mercedes-Benz sold more midsize E-Class and premium S-Class sedans in South Korea than its home turf Germany.

Sales of E-Class executive sedans reached 18,546 units in the first half, the third-largest after those in China and the U.S. Germany came in fourth, trailed by Japan and Britain.

Monthly sales of the E-Class sedan topped 3,000 units this year, despite its price tag ranging from 61.9 million won (US$55,000) to 112 million won.

Sales of the S-Class top-of-the-line sedan, whose floor price reaches the mid-100-million-won range came to about 2,500 units in South Korea during the six-month period, also the third largest in the world after the world’s No. 1 and No. 2 economies.

Market watchers said Mercedes-Benz basked in strong sales in South Korea as its high quality and brand awareness found favor with local consumers of high-end vehicles.

Ferrari and other “supercar” brands are also setting their sights on the fast-growing South Korean market thanks to brisk sales in Asia’s fourth-largest market.

According to a market estimate, Ferrari sold more than 120 supercars in South Korea, compared with some 50 units five years ago and the fourth most in the Asia-Pacific region, excluding China.


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