Survey of Tourists’ Top Buys in Airport Duty Free Shops | Be Korea-savvy

Survey of Tourists’ Top Buys in Airport Duty Free Shops

(image: Shinsegae Duty Free)

(image: Shinsegae Duty Free)

SEOUL, May 24 (Korea Bizwire)Red ginseng was the most popular product among Chinese shoppers at Korea’s airport duty-free shops, according to a survey by Shinsegae Duty Free’s Incheon Airport branch.

In addition, Japanese visitors favored dried laver products, while Southeast Asian tourists said they liked “Honey Butter Almond” products the most.

According to the survey, red ginseng extract was the product bought the most by Chinese tourists from January to May of this year. Dried laver and chocolate products were included in the top five items bought by the Chinese.

However, “Honey Butter Almond,” the top buy by Chinese tourists in 2016, was pushed out of the top five listing.

As an increased interest in well-being and high-quality products has recently swept China, Shinsegae said that red ginseng extract and laver have become popular with the Chinese.

Although shopping trends have changed for many including the Chinese, the Japanese love for Korean dried laver products has not subsided. As was the case in 2016, the current product that Japanese visitors bought most at duty-free shops was dried laver.

Aside from “Honey Butter Almond” that came in second, all products within the top five were laver-related products such as wasabi-flavored or salted laver.

Southeast Asian tourists were found to prefer sweet tasting foods.

“Honey Butter Almond” was their top choice, followed by a “Honey Butter” mixed nut set. Red ginseng extract, brownies, and banana milk ranked third, fourth and fifth respectively.

Meanwhile, Korean tourists leaving for foreign destinations preferred to buy red ginseng extract, cup instant noodles and chocolate, in that order.

Shinsegae Duty Free opened its doors at Incheon Airport Terminal 1 in September 2015 and started operations in the airport’s second terminal from January this year.

Ashley Song (

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