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Samsung, LG to Unveil Latest Gadgets at Trade Show in Berlin

Samsung, LG to Unveil Latest Gadgets at Trade Show in Berlin

SEOUL, Aug. 26 (Korea Bizwire) – Samsung Electronics Co. and LG Electronics Inc. will showcase their latest developments, gadgets and smart home appliances at next month’s consumer electronics fair in Berlin, according to company officials on Friday.  The annual IFA fair, to be held in Berlin from Sept. 2-7, will bring together about 240,000 participants [...]

Korean Electronics Firms Double Down on Vietnam Investment

Korean Electronics Firms Double Down on Vietnam Investment

HANOI, Vietnam, Aug. 9 (Korea Bizwire) – Vietnam is becoming an increasingly attractive manufacturing location for Korean electronics makers.  “Labor costs in Vietnam are inexpensive, with a labor force more than 54 million strong. The conditions for industrial investment are still good,” said Park Byeong-guk, vice director of the Korea Trade-Investment Promotion Agency’s regional branch [...]

LG Electronics Posts Big Jump in Q2 Profit on Strong Sales of Home Appliances

LG Electronics Posts Big Jump in Q2 Profit on Strong Sales of Home Appliances

SEOUL, July 28 (Korea Bizwire) – LG Electronics Inc. posted its biggest quarterly operating profit in two years for the second quarter of this year, backed by strong sales of its home appliances and televisions.  LG Electronics reported an operating profit of 584.6 billion won (US$519.6 million) in the April-June period, up 139.5 percent from [...]

Kitchen Appliances Gaining Popularity in Korea

Kitchen Appliances Gaining Popularity in Korea

SEOUL, July 19 (Korea Bizwire) — Many companies within the home appliances industry are expanding their product lines to include more kitchen appliances, as family activities and lifestyle patterns have evolved to take place more in the kitchen rather than in the living room. According to an industry official, the kitchen has transformed to become [...]

LG Electronics Shifts Away from Modest Marketing Strategy

LG Electronics Shifts Away from Modest Marketing Strategy

SEOUL, May 31 (Korea Bizwire) – LG Electronics has long been criticized for its ‘humble’ marketing strategies despite launching products with class-leading features. However, the global electronics giant is now challenging the accusations with radical marketing campaigns.  LG recently invited Sierra Blair-Coyle, a professional rock climber, to climb a 33-storey building using only the vacuuming [...]

How to Climb a 33-Storey Building with a Vacuum Cleaner

How to Climb a 33-Storey Building with a Vacuum Cleaner

INCHEON, May 23 (Korea Bizwire) – Sierra Blair-Coyle is a professional rock climber and a two-time U.S. National Champion climber. But she decided to climb something extraordinary using devices that are more commonly used around the house.  She conquered a 33-storey building (140m), using only the vacuuming power of LG’s latest CordZero vacuum cleaner. It [...]

Tech Firms Display Smart Technologies at World IT Show

Tech Firms Display Smart Technologies at World IT Show

SEOUL, May 17 (Korea Bizwire) — South Korea’s top tech giants and mobile carriers promoted their latest technology at the World IT Show (WIS), which opened in Seoul on Tuesday to showcase smart solutions to everyday life. More than 450 technology firms from home and abroad are participating in the annual event scheduled to continue [...]