VIP marketing Archives | Be Korea-savvy

Outlets Boost VIP Marketing to Attract Big Spenders Amid Economic Downturn

SEOUL, Feb. 11 (Korea Bizwire) – Despite a general tightening of consumer spending due to a nation-wide economic slowdown, outlet stores are ramping up their VIP marketing efforts to draw in big spenders. Unlike department stores where achieving the highest VIP status can require annual spending of over 150 million won, outlets offer VIP tiers [...]

Department Store Marketing Getting More Exclusive

SEOUL, Korea, April 2 (Korea Bizwire) – A department store in Seoul’s Gangnam famous for carrying luxury import items has offered since early this year its exclusive platinum members a sneak preview of newly arrived goods. For example, it invites 10 VIP members every month and gives an individual viewing of imported wristwatches not yet [...]