SEOUL, Jun. 12 (Korea Bizwire) — Use of the global video-sharing platform YouTube in Korea accounted for almost 86 percent of videos consumed on mobile apps, according to a research survey released today.
Media research firm Wiseapp surveyed the total number of hours used on video playing applications in May.
Results showed that 30.43 million people watched 29.1 billion minutes of videos on YouTube, giving the video-share platform the number one spot.
The number of minutes watched on YouTube accounted for 85.6 percent of the total time spent watching videos across all video sharing platforms.
YouTube’s market share increased by 7 percentage points this year from 78.7 percent last year.
In second place was AfreecaTV with a 3.3 percent market share at 1.1 billion minutes watched by 2.01 million users. Naver TV ranked third.
Kevin Lee (kevinlee@koreabizwire.com)