The KCA provides product comparison information tested and evaluated from a consumer’s perspective on the consumer information portal site. (image: Korea Bizwire)
SEOUL, April 8 (Korea Bizwire) — Most consumers believe that the quality comparison information of a product has a significant impact on product selection, a recent survey showed Tuesday.
The Korea Consumer Agency (KCA) conducted a survey of 600 consumers who have utilized quality comparison information.
As a result, 94.1 percent of the respondents said that quality comparison information actually affected their decision to purchase products.
In addition, 83 percent of the respondents said the quality comparison information was useful in the information collection stage before purchasing a product.
The KCA provides product comparison information tested and evaluated from a consumer’s perspective on the consumer information portal site (www.consumer.go.kr).
Last year, the agency unveiled a product quality comparison for 18 items, including clothes dryers and air purifiers.
Quality comparison information has also been shown to be effective in improving awareness of small- and medium-sized enterprise (SME) products.
Some 67 percent of consumers said they had a positive impression of products from small and medium-sized companies, but after checking quality comparison information, the proportion rose to 91.5 percent.
On the contrary, the percentage of respondents who said the quality of products from small and medium-sized companies was “suspicious” dropped from 21.7 percent to 7.8 percent after checking quality comparison information.
As for the frequency of verifying quality comparison information, 68.3 percent said “once every six months” and 28 said percent “once a year.”
Among the items that respondents wanted to be assessed regularly were air purifiers, which accounted for 85.7 percent, shampoo, at 81.5 percent, and vacuum cleaners, at 77.8 percent.
Ashley Song (ashley@koreabizwire.com)
