SEOUL, March 2 (Korea Bizwire) — The South Korean automobile industry is accelerating efforts to strengthen contactless sales services amid increasing difficulty in attracting customers due to the COVID-19 pandemic.
Mercedes-Benz Korea is providing a variety of services, including a vehicle transport service and a consultation service for sales and purchases of certified used cars, on a non-face-to-face basis.
Hanbul Motors Corp., the local importer of Peugeot, opened a space at the South Korean search giant Naver Corp.’s shopping platform Smart Store last year.
After making a down payment at the Smart Store, customers can then take delivery of their vehicles at designated showrooms.
GM Korea Co., the South Korean unit of General Motors Co., is also offering online consultation services for estimates of car prices aimed at strengthening its non-face-to-face services.
BMW Korea shifted into an electronic contract system by replacing all of the paper documents needed for contracts and test driving with electronic documents.
Hyundai Motor Co. ramped up its online marketing in October last year by launching Channel Hyundai, which provides information on the company’s brands and vehicles through video content.
It also introduced DAL-e last month, a service robot designed to provide customer service on a non-face-to-face basis at the company’s dealerships.
Kevin Lee (firstname.lastname@example.org)