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S. Korea’s Gaming Industry Begins to Implement AI in Game Production

S. Korea’s Gaming Industry Begins to Implement AI in Game Production

SEOUL, June 9 (Korea Bizwire) — South Korean gaming industry is gradually reaping the benefits of investing in generative artificial intelligence (AI) research, following the emergence of ChatGPT. NCSOFT Corp. has been expanding its investment to incorporate AI into game production and overall services, extending beyond its previous limited applications in game chat translation and [...]

Gaming Industry Embraces Merchandise Marketing

Gaming Industry Embraces Merchandise Marketing

SEOUL, April 17 (Korea Bizwire) — Intellectual property (IP)-related goods that fans can purchase and own are becoming an increasingly important marketing strategy in the South Korean gaming industry. Gaming giant Nexon Co. conducted a strategic investment in local merchandise manufacturer Marppel Corp. to open an official merchandise shopping mall this year. Nexon will utilize [...]

Six out of 10 Korean Parents Enjoy Playing Video Games Together with Their Children: Survey

Six out of 10 Korean Parents Enjoy Playing Video Games Together with Their Children: Survey

SEOUL, Jan. 5 (Korea Bizwire) — About six out of 10 South Korean parents enjoy playing video games with their children, a survey showed Wednesday. According to the survey conducted last year by the Korea Creative Content Agency, 59.3 percent of the 1,028 respondents with school-age children said they play video games with their children [...]

Hyundai Oilbank Unveils Game-themed Gas Station

Hyundai Oilbank Unveils Game-themed Gas Station

SEOUL, Dec. 23 (Korea Bizwire) — South Korean refiner Hyundai Oilbank Co. said Thursday it will introduce the nation’s first game-themed gas station. Hyundai Oilbank, gaming giant Nexon Co. and local fashion brand Peaches collaborated on opening a PARTS Oilbank gas station in Hannam-dong, Seoul using the intellectual property from Nexon’s hit online game “KartRider.” [...]

Gaming Software Designed for ADHD Patients Increases Blood Flow in Brain

Gaming Software Designed for ADHD Patients Increases Blood Flow in Brain

SEOUL, Feb. 25 (Korea Bizwire) — Video games specially developed to treat attention deficit hyperactivity disorder (ADHD) are capable of increasing the blood flow that is lacking in certain parts of the brain, a study showed Thursday. A research team from Chung-Ang University Hospital created a game co-developed by public agencies and private companies and [...]

Taiwanese Game Market Serves as Forward Base for S. Korean Developers

Taiwanese Game Market Serves as Forward Base for S. Korean Developers

SEOUL, Dec. 10 (Korea Bizwire) — South Korean game developers are increasingly turning to Taiwan as a ‘forward base’ before hitting the global markets in China and Southeast Asia. Kakao Games, the game developing unit of South Korean mobile giant Kakao, decided to launch “Odin: Valhalla Rising,” the company’s newest mobile massively multiplayer online role-playing [...]

SKT Eyes Cooperation with Microsoft on Xbox Game Development

SKT Eyes Cooperation with Microsoft on Xbox Game Development

SEOUL, Jan. 15 (Korea Bizwire) – SK Telecom Co., South Korea’s top mobile carrier, said Wednesday it aims to expand cooperation with Microsoft Corp. on console games. SKT said it plans to support the development of games for Xbox, a home video game console manufactured by Microsoft, by boosting investment and marketing activities. To initiate [...]