WeMakePrice Re-Hiring 11 Fired Assistants after Internet Backlash | Be Korea-savvy

WeMakePrice Re-Hiring 11 Fired Assistants after Internet Backlash


Amidst the criticism, WeMakePrice announced an apology and re-hired the 11 assistants as full time employees. (image: WeMakePrice)

Amidst the criticism, WeMakePrice announced an apology and re-hired the 11 assistants as full time employees. (image: WeMakePrice)

SEOUL, Jan. 9 (Korea Bizwire)WeMakePrice, a Korean social commerce company, is facing criticism after firing 11 merchandising assistants after their two week probation period. WeMakePrice hired 11 assistants and assigned them to sales teams. The assistants worked 14 hours a day, and were paid 50,000 won per day.

WeMakePrice said none of the 11 candidates met their hiring criteria. When the incident was unveiled on January 7, netizens started to close their accounts on WeMakePrice and threatened boycotts against the company. Some netizens posted screenshots of their closed accounts on large community websites. Since many WeMakePrice customers are in their twenties and thirties, a boycott could cause significant damage to the company, since it is mostly led by young people actively using the community sites.

The backlash seems to result from an issue currently dubbed ‘passion payment,’ which refers to employees working for passion, not for payment. The term speaks of interns and employees in their probation period who have to work hard with little or no payment under the guise of doing the work of their passion. The term was coined in a Korean book called “How Passion Becomes Labor” written by Han Yun-hyeong, Choi Tae-seop and Kim Jung-geun and published in 2011.

Last year, a 26 year old woman killed herself after being fired from a job where she was sexually harassed and overworked for two years. She endured two years under a promise to eventually be put on the regular payroll.

Amidst the criticism, WeMakePrice announced an apology and re-hired the 11 assistants as full time employees. The statement said that the company was unskilled in its communication when it fired the 11 assistants after two weeks, and was responsible for not delivering a clear message.

By Kevin Lee (kevinlee@koreabizwire.com)

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