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Archive by category Consumer Insights & Behavior

Spending Habits of Single-Person Households: Renting, Food Choices, and Gender Differences

Spending Habits of Single-Person Households: Renting, Food Choices, and Gender Differences

SEOUL, Sept. 27 (Korea Bizwire) – Four out of every 10 South Koreans who live alone rent their homes and spend an average of 300,000 won per month on rent. These individuals prefer ordering food for delivery and eating ready-to-eat meals that require little preparation. According to a report titled “How Single-Person Households Spend Money Based [...]

Short-Form Platforms Much More Popular than Streaming Services in South Korea

Short-Form Platforms Much More Popular than Streaming Services in South Korea

SEOUL, Sept. 27 (Korea Bizwire) – A recent survey showed that South Koreans use short-form platforms much more than streaming media services. On Tuesday, Wiseapp Retail Goods, a provider of app and retail analytical services, unveiled the results of a comparison survey on usage hours between short-form platforms and OTT services.  Through a sample survey of [...]

Half of Elderly South Koreans Prioritize Their Own Lives Over Children and Grandchildren

Half of Elderly South Koreans Prioritize Their Own Lives Over Children and Grandchildren

SEOUL, Sept. 25 (Korea Bizwire) – Among apartment residents over the age of 60, close to 50 percent believe their life is more important than that of their children and grandchildren. On Sunday, Focus Media Korea, the operator of Elevator TV, unveiled the results of a survey of 229 elderly individuals over 60 residing in apartment [...]

Volunteer Travel: Bringing Rescued Dogs to New Homes Abroad Gains Popularity

Volunteer Travel: Bringing Rescued Dogs to New Homes Abroad Gains Popularity

  SEOUL, Sept. 23 (Korea Bizwire) – Traveling to facilitate the relocation of adopted dogs to new homes abroad has gained significant popularity, particularly in the wake of the pandemic, when international travel has resumed. Dogs rescued from distressing places such as puppy mills and breeding farms often find themselves in foreign lands due to [...]

Seoul’s Tap Water Usage Patterns Revealed: Single-Person Households Lead the Way

Seoul’s Tap Water Usage Patterns Revealed: Single-Person Households Lead the Way

SEOUL, Sept. 14 (Korea Bizwire) —An examination of how much tap water people use in Seoul on a typical day indicates that individuals who live alone use the most water. These findings were made public by the Seoul Metropolitan Government on Wednesday. Researchers studied the water usage habits of 510,000 households and 1.23 million people [...]

Tanghulu, Mala Rosé Top First-Half Delivery Food Popularity

Tanghulu, Mala Rosé Top First-Half Delivery Food Popularity

Woowa Brothers identified ‘Mala Rosé’-related foods as those that marked a sharp increase in order volume. (image courtesy of Woowa Brothers) SEOUL, Sept. 14 (Korea Bizwire) — The delivery food that garnered the most attention from consumers in the first half of this year turned out to be tanghulu. Tanghulu, a traditional Chinese snack, consists of [...]

Samsung’s Galaxy Z Fold 5 Thom Browne Edition Sells Out Quickly in Online Lottery

Samsung’s Galaxy Z Fold 5 Thom Browne Edition Sells Out Quickly in Online Lottery

SEOUL, Sept. 13 (Korea Bizwire) — Samsung Electronics has completely sold out of the Galaxy Z Fold 5 Thom Browne Edition, a special version created in partnership with the American fashion brand Thom Browne. This marks the fourth time Samsung has collaborated with Thom Browne to create foldable smartphones, and each time has been a [...]

Hyundai Department Store Unveils Exclusive Online Mall ‘RSVP’ for VIP Customers

Hyundai Department Store Unveils Exclusive Online Mall ‘RSVP’ for VIP Customers

SEOUL, Sept. 12 (Korea Bizwire) — Hyundai Department Store has announced that it’s launching an exclusive online shopping space for its VIP customers. This is a first in the industry. This special online mall, called ‘RSVP,’ is part of Hyundai’s official online mall, ‘The Hyundai.com,’ and only VIP customers are allowed in. When VIP customers [...]

A Return to Classic Elegance: Fashion Predictions for this Year’s Fall-Winter Season

A Return to Classic Elegance: Fashion Predictions for this Year’s Fall-Winter Season

SEOUL, Sept. 12 (Korea Bizwire) — The fashion industry expects this year’s fall-winter season to feature more traditional and timeless styles instead of bold and extravagant designs. This shift is influenced by the growing popularity of a more vintage look in fashion, often referred to as “quiet luxury”, with a focus on subtle elegance rather than flashy [...]

Whiskey Gift Sets Soar in Popularity for Chuseok

Whiskey Gift Sets Soar in Popularity for Chuseok

  SEOUL, Sept. 11 (Korea Bizwire) – The surge in whiskey’s popularity, leading to a surge in “home drinking,” is also translating into a growing trend in holiday gift sets. Whiskey sales, which constituted only half of wine gift sets just five years ago, have now escalated to a remarkable 90% this year. This whiskey [...]