LG Electronics has announced the launch of the fourth iteration of its ‘LG Crew’ program. (Image courtesy of LG Electronics)
SEOUL, Mar. 15 (Korea Bizwire) – In a move to better understand and incorporate the perspectives of future consumers, LG Electronics has announced the launch of the fourth iteration of its ‘LG Crew’ program.
Held in Seoul’s Yeongdeungpo district at the Ground220 venue, the inauguration ceremony of the LG Crew’s fourth cohort took place on March 12.
This initiative, which began in 2021, initially focused on design concepts under the ‘Design Crew’ banner for its first two iterations before rebranding to LG Crew last year.
The latest group consists of 20 individuals who were selected through a rigorous process with a competition ratio of 27 to 1.
Divided into five teams, the fourth cohort will collaborate with researchers from LG Electronics’ Customer Experience (CX) Center on various customer experience discovery projects.
These projects span multiple domains including customer communication, products and services, and spatial experiences.
The program also offers a mentoring scheme that includes seminars providing insights into product development processes and behind-the-scenes stories, as well as tours of customer experience spaces operated by LG Electronics.
The six-month activity period will culminate in a final presentation where the outcomes of the projects will be shared.
Reflecting on the achievements of the third cohort, the company highlighted their contributions through events such as the ‘Good Experience Talk Concert’ and the ‘Trendy Home Appliances’ exhibition, which shared the experiences and ideas of Generation Z.
These initiatives were part of LG Electronics’ efforts to engage with the younger generation, including the establishment of the ‘Ground220′ experience space in Yangpyeong-dong, Yeongdeungpo district, and contributions to the domestic ‘Life’s Good’ campaign.
Kwon Hyuk-jin, the senior vice president of LG Electronics’ Life Soft Research (LSR) Customer Research Lab, expressed his hopes for the program: “We look forward to the LG Crew gaining valuable business experience and growth opportunities, while LG Electronics benefits from integrating the insights and ideas of Generation Z into our products and marketing strategies.”
Kevin Lee (kevinlee@koreabizwire.com)
