Selfie Sticks, Super Foods and Diapers – Auction's 2014 Retail Trends | Be Korea-savvy

Selfie Sticks, Super Foods and Diapers – Auction’s 2014 Retail Trends

Auction's four key retail trends can be abbreviated to 'SNS MOM.' (image: Kobiz Media / Korea Bizwire)

Auction’s four key retail trends can be abbreviated to ‘SNS MOM.’ (image: Kobiz Media / Korea Bizwire)

SEOUL, Dec. 23 (Korea Bizwire)Auction, a Korean e-commerce company, unveiled four key retail trends that shaped 2014 based on its own customer analytics, including analysis of the fifteen bestselling products through ‘All Kill,’ Auction’s hot deal section on its retail website. Auction’s four key retail trends can be abbreviated to ‘SNS MOM.’

The first S stands for ‘Self-Demonstrating Items.’ Self-demonstrating items are products that facilitate self-expression through SNS. The selfie stick is an example, and was recently selected as one of the best inventions of 2014 by Time Magazine.

SEE ALSO: [In-depth] Top Ten Fashion Trends in 2014 Selected by the Korea Fashion Association

The N represents ‘Nutritious Food.’ The recent abundance of health related TV programs focused public attention on healthy nutrition, particularly superfoods. Oats and lentils came into the spotlight in Korea, and home carbonated water makers were highly favored among young Korean women since carbonated water is said to be beneficial for skin.

The second S suggests ‘Supermarket Items.’ Daily necessities that can be found in supermarkets are now easily purchased through mobile shopping platforms. Daily necessities, such as diapers, are also among the most purchased items on Auction’s hot deal sections, which mostly target mobile users.  

The MOM stands for married women in their thirties. Women in their thirties buying baby products using mobile platforms were the largest single buying group among purchasers of items on All Kill. The vast majority of All Kill’s mobile platform users, some 72 percent, were women and 45 percent were in their thirties and bought baby products most of the time.

Auction said that it saw large growth in the number of customers using the All Kill section in 2014, and promised to provide more hot deals targeting women in their thirties in the future.

By J. W. Choi (

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>