SOASTA Survey: 73% of Americans Have Never Heard of Internet of Things | Be Korea-savvy

SOASTA Survey: 73% of Americans Have Never Heard of Internet of Things

But a majority are excited by the possibilities of internet-enabled consumer technology, and a “Star Trek future” (image: Kobizmedia/ Korea Bizwire)

But a majority are excited by the possibilities of internet-enabled consumer technology, and a “Star Trek future” (image: Kobizmedia/ Korea Bizwire)

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MOUNTAIN VIEW, Calif., June 17, 2014 (Korea Bizwire)–SOASTA,  the leader in cloud and mobile testing, today announced the results of  its first Internet of Things Survey, which shows that nearly three out  of four (73 percent) Americans admit to being unfamiliar with the  Internet of Things (IoT), technologies that connect “smart” devices and  everyday electronic objects to themselves and the Internet to share  information and drive new applications. However, when the technology is  explained, an overwhelming majority – 67 percent – say they are excited  about the possibilities of IoT coming to consumer technology.

As the industry leaders in cloud testing for websites and mobile apps,  SOASTA commissioned the research to find out how much American consumers  know about the Internet of Things. The survey was conducted online  within the United States by Harris Poll on behalf of SOASTA from May  28-30, 2014 among 2,051 adults ages 18 and older.

Only six percent of Americans say they are very familiar with IoT. When  provided with examples, though, consumers said that the most highly  anticipated applications of internet-enabled consumer technology include:

  • Cars – 39 percent
  • Smart home appliances – 34 percent
  • Heart monitors – 23 percent
  • Pet monitors (e.g., GPS tracker) – 22 percent
  • Fitness devices – 22 percent
  • Child monitors – 20 percent
  • Toys – 19 percent
  • Drones – 18 percent
  • Glasses – 15 percent
  • Clothes – 15 percent
  • Sports equipment – 9 percent

Nearly all Americans (77 percent) think that IoT can improve any  activity. Almost half of Americans (47 percent) say IoT would help them  stay healthy, and 46 percent say it would help them save energy, for  example by reducing their carbon footprint. Other answers included:

  • Working out – 31 percent
  • Work – 29 percent
  • School – 28 percent
  • Updating friends and colleagues – 17 percent
  • Babysitting – 16 percent
  • Religious services – 8 percent
  • Dating – 8 percent

When Americans were asked which SciFi story most accurately reflects the  promise of the next wave of technology, including IoT and cloud  computing, the respondents’ overwhelming favorite was Star Trek (12  percent), followed by The Jetsons (9 percent). Other top choices  included:

  • Minority Report – 5 percent
  • 1984 – 5 percent
  • Her – 5 percent
  • Wall-E – 5 percent
  • Total Recall – 4 percent
  • X-Men – 3 percent
  • The Terminator – 3 percent
  • Star Wars – 3 percent
  • Blade Runner – 1 percent
  • Battlestar Galactica – 1 percent
  • 2001 – 1 percent

“As our research shows, most Americans may be unfamiliar with the term  ‘Internet of Things’ but they’re excited by the promise of the  technology,” said Tom Lounibos, CEO of SOASTA. “We’re already seeing  that potential being realized by consumer technology companies with the  advent of the smart home and the variety of connected fitness devices on  the market today. We expect that IoT will accelerate the demand for  innovation in the DevOps space. We’re already working with companies to  test the strength of their IoT apps and sites to meet users’ high  expectations.”

Survey Methodology

This survey was conducted online within the United States by Harris Poll  on behalf of SOASTA from May 28-30, 2014 among 2,051 adults ages 18 and  older. This online survey is not based on a probability sample and  therefore no estimate of theoretical sampling error can be calculated.  For complete survey methodology, including weighting variables, please  contact William McCormick at


SOASTA is the leader in cloud testing. Its web and mobile test  automation and monitoring solutions, CloudTest, TouchTest and mPulse,  enable developers, QA professionals and IT operations teams to test and  monitor users with unprecedented speed, scale, precision and visibility.  The innovative product set streamlines test creation, automates  provisioning and execution, and analyzes real user behavior in real-time  to deliver actionable intelligence, faster. With SOASTA, companies have  confidence that their applications will perform as designed, delivering  quality user experiences every time. SOASTA’s customers are many of  today’s most successful brands including Avaya, American Girl, Bonobos,, Chegg, Experian, Gilt Groupe, Hallmark, Intuit,  Microsoft and Netflix. SOASTA is privately held and headquartered in  Mountain View, Calif. For more information about SOASTA, please visit

Source: SOASTA (via BusinessWire)

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