SEOUL, Dec. 28 (Korea Bizwire) – In the rapidly evolving landscape of digital marketing, the KPR Digital Communication Research Institute, a subsidiary of KPR, one of the largest public relations companies in Korea, unveiled its top 10 digital marketing communication trends for 2024. These trends, revealed on December 27, are set to redefine the way businesses [...]
SEOUL, Nov. 15 (Korea Bizwire) – With the home shopping industry facing significant challenges, major players in Korea are grappling with a somber third-quarter performance. The primary culprits behind this downturn include dwindling television viewership and the growing burden of broadcasting fees, which home shopping companies must bear to maintain channels on pay-TV networks. Notably, the [...]
SEOUL, July 11 (Korea Bizwire) — Hyundai Home Shopping Network Corp. said Monday it will be releasing the second episode of its entertainment-style “deal commerce” program, hosted by actor Kwon Hyuk-soo, on its official YouTube channel. The concept of deal commerce was introduced in April as the industry’s first program based on the idea of [...]
SEOUL, June 7 (Korea Bizwire) — South Korea’s home shopping industry, grappling with poor sales performance due to a decline in television viewership, is incorporating high-end digital technology to attract customers. CJ OnStyle replaced all four of its studios with a digital studio in February, aiming to enhance the customer viewing experience through interactive video [...]
SEOUL, May 4 (Korea Bizwire) — South Korea’s home shopping industry is turning to digital technology to win back “Generation MZ” consumers, which includes both millennials and Generation Z. Lotte Homeshopping created a virtual model named Lucy, who achieved a 100 percent sales record as a show host since her debut. In a demonstration show [...]
SEOUL, March 23 (Korea Bizwire) — South Korea’s home shopping channels are placing a larger focus on sales of tour products with travel demand rebounding after being dampened during the pandemic period. Home shopping company GS Shop on Wednesday announced plans to air a tour package featuring the venues of popular TV entertainment programs. The [...]
SEOUL, July 7 (Korea Bizwire) — GS Shop, a TV shopping division of GS Retail Co., said Wednesday it will introduce Netflix’s new South Korean series in a ‘home shopping’ show. The company will air a television show that introduces the Netflix Korean-language original series “Remarriage & Desires” on July 13. The show will mimic [...]
SEOUL, Sept. 13 (Korea Bizwire) — With demand for contactless consumption continue to rise along with the spread of COVID-19, carmakers are tapping into home shopping platforms to push for a new sales strategy. Renault Samsung Motors Corp., the South Korean unit of Renault S.A., launched a home shopping program in July to sell the [...]
SEOUL, Aug. 26 (Korea Bizwire) – South Korea’s home shopping channel operators are increasingly embracing ‘mini programs’ that have a short broadcasting time of 10 to 40 minutes. Compared to general programs with a broadcasting time of more than 1 hour, mini programs require relatively minimal preparation, thereby enabling a product pitch reflecting the latest [...]
SEOUL, July 20 (Korea Bizwire) — Lotte Home Shopping Inc., a shopping unit of retail conglomerate Lotte, is expanding a shopping service based on a metaverse platform that combines reality and a three-dimensional virtual world. Customers can use a mobile app to look through a ‘virtual camp site’ for a virtual camping experience and check [...]