SEOUL, Aug. 14 (Korea Bizwire) — Competition for medical patients has gone up another notch as major hospitals are releasing advanced technological services to stay a step ahead of their competitors.
According to industry sources, since April Hallym University Medical Center in Dongtan has revamped the existing model of providing medicine to patients in an effort to improve convenience and eliminate problems of drug abuse caused by poor understanding of drug dosage directions.
Before the changes were made, discharged patients were given drug prescriptions that they would have to purchase directly at a pharmacy. Now, pharmacists visit the patient in the hospital and provide an explanation of the directions and offer answers to questions that patients may have.
Hwang Bo Young, the leader of the pharmaceuticals team, said, “The service was introduced to increase customer satisfaction for discharged patients through the applied expertise of a pharmacist.”
Incheon St. Mary’s Hospital is using a familiar channel to diversify the ways patients receive information on booking an appointment. Using KakaoTalk, the ubiquitous instant messaging application, the hospital will provide necessary details and answers to questions that patients may have.
Samsung Medical Center in Seoul is offering the most technologically advanced feature among the three with its “Healing U VR” app available for download on the Google Play Store. Designed with the intended goal of alleviating the stress levels of cancer patients, the app will have artificial settings of France, Saipan, amusement parks like Everland and even outer space that users can explore virtually.
Director Nam Seok Jin of Samsung Medical Center’s Cancer Centre indicated that the “Healing U VR” app may be a sign of things to come. “[The hospital] will make greater efforts to better serve patients through the development of diverse VR content,” he said.
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