The number of shopping apps installed on South Korean consumers’ mobile phones averaged 6.1 per person. (image: Korea Bizwire)
SEOUL, Aug. 6 (Korea Bizwire) — A recent survey has found that South Korean consumers access mobile shopping applications more than four times a week and make actual purchases through them more than twice a week.
Unlike male consumers who tend to buy as much as they need, women showed a tendency to buy more than they need.
According to a report from the market research firm OpenSurvey, South Korean consumers on average access mobile shopping apps 4.5 times a week and make actual purchases through them 2.6 times a week.
The number of shopping apps installed on South Korean consumers’ mobile phones averaged 6.1 per person.
The report was based on a mobile survey that was conducted on July 20 with the participation of 1,000 male and female consumers between 20 and 49 years of age who shop both online and offline.
As for a question asking respondents why they use mobile shopping apps, 67.2 percent said that it was because they sometimes have an urgent need to buy something.
Another 47 percent said that they use mobile shopping apps when they don’t have anything special to do or feel bored, followed by 24.4 percent who said they use them when they have a time for a break in their daily routine, and 24 percent who said they use them before going to bed.
Both men and women tend to use mobile shopping apps when they need to buy something.
However, 57 percent of men said they buy as much as they need when they use mobile shopping apps, while 54.2 percent of women said they buy more than they need when doing so.
In particular, 61.9 percent of female consumers said that they habitually use mobile shopping apps even when they don’t actually have anything that they need to buy. The percentage of male consumers who also responded as such was lower at 43.7 percent.
Ashley Song (ashley@koreabizwire.com)
