Survey Shows Decline in Kimchi Consumption Across South Korea | Be Korea-savvy

Survey Shows Decline in Kimchi Consumption Across South Korea


4 out of 10 households in South Korea have family members, primarily children, who do not consume kimchi. (Image courtesy of Yonhap)

4 out of 10 households in South Korea have family members, primarily children, who do not consume kimchi. (Image courtesy of Yonhap)

SEOUL, Mar. 21 (Korea Bizwire) – A recent survey has revealed that 4 out of 10 households in South Korea have family members, primarily children, who do not consume kimchi, the traditional dish of fermented vegetables. As households increasingly rely on store-bought kimchi, there is a growing demand for clearer labeling regarding levels of spiciness and fermentation duration. 

The report on the kimchi industry, released on March 20 by the Korea Agro-Fisheries & Food Trade Corporation (aT), surveyed 3,183 consumer households. A staggering 40.9% of respondents indicated that their children do not eat kimchi at all, followed by 15.3% reporting the respondent themselves, 12.7% citing their spouse, and 5.6% mentioning other cohabitants such as siblings. 

When asked about the reasons for not consuming kimchi within the household, the primary factor cited was an inability to tolerate spicy foods (30.8%), followed by a dislike for the aroma of kimchi (16.6%), a lack of appealing flavor (16.5%), and concerns about high sodium content (14.1%). 

The survey also revealed that 42.7% of households reported a declining consumption of kimchi, while only 6% reported an increase, and 51.3% stated no significant change.

In terms of kimchi procurement, 30.6% of households purchased commercial kimchi products, 28.8% obtained kimchi from family members such as parents or siblings, 24.7% made their own kimchi at home, and 15% received kimchi from relatives or acquaintances. 

Interestingly, 71.6% of respondents stated that they check the country of origin labeling for the main ingredients in kimchi served at restaurants or cafeterias, with a higher rate among women (75.3%) compared to men (65.9%). 

When asked about the reasons for not consuming kimchi within the household, the primary factor cited was an inability to tolerate spicy foods. (Image courtesy of Kobiz Media)

When asked about the reasons for not consuming kimchi within the household, the primary factor cited was an inability to tolerate spicy foods. (Image courtesy of Kobiz Media)

There was a strong demand for clearer labeling on commercial kimchi products, with 83.4% of respondents favoring the introduction of a labeling system for spiciness, and 90% supporting the implementation of fermentation level indicators. Additionally, 89.4% called for sodium content labeling, and 85.4% desired nutritional information on kimchi products. 

Regarding grocery shopping habits, 44.1% of households reported making purchases two or three times per week, followed by once a week (28.3%), once every two weeks (10.2%), almost daily (8.8%), and once a month (5.8%). 

The average household expenditure on groceries was 72,289 won per shopping trip, a 3.6% increase from the previous year and a 20.7% increase compared to two years prior. Expenditures between 50,000 and 100,000 won were the most common (36.9%), followed by over 100,000 won (30.9%), 30,000-50,000 won (18.1%), 10,000-30,000 won (13.5%), and under 10,000 won (0.5%).

Ashley Song (ashley@koreabizwire.com) 

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