SEOUL, Nov. 24 (Korea Bizwire) — Sales of Apple Inc.’s latest high-end smartphone began Friday in South Korea with hundreds of consumers lining up at stores to buy the iPhone X.
The 64 GB iPhone X costs 1.36 million won (US$1,237), while the 256 GB version is 1.55 million won. Local users will be able to choose between discounts of around 34,000 won to 122,000 won and a 25 percent cut in monthly payment plans.
Even considering the discounts, market observers said local prices are still far higher than in the U.S., where the 64GB edition is available for $999.
The country’s mobile carriers have received preorders for the gadget, but the preorders were sold out in a few minutes.
Tech watchers estimate the number of iPhone X smartphones allocated for South Korea in preorders was around 100,000, far below the more than 200,000 units posted by the iPhone 8 smartphones.
The 5.8-inch iPhone X is equipped with such new features as Face ID and an organic light-emitting diode (OLED) display.