SEOUL, April 22 (Korea Bizwire) — South Korean game developers are actively engaged in crossover marketing using everyday life-related materials. This move is interpreted as a part of their strategy to expand their customer base towards non-gamers. On Tuesday, Pearl Abyss Corp. released men’s underwear in collaboration with a fashion brand Swagger. The newly-released men’s [...]
SEOUL, April 14 (Korea Bizwire) — Transactions on mobile games in South Korea reached a record high in the first quarter of this year, data showed Wednesday, amid the pandemic-driven online gaming trend. Mobile game transactions stood at 1.66 trillion won (US$1.48 billion) in the January-March period this year, compared with 1.48 trillion won the [...]
SEOUL, March 19 (Korea Bizwire) — The ‘well-being’ index and satisfaction levels for ‘social support’ of the older generation are higher among those who play digital games. Doh Young-yim, an invited professor at the Korea Advanced Institute of Science and Technology, conducted a survey of 190 people between the ages of 50 and 60, which [...]
SEOUL, Feb. 18 (Korea Bizwire) — The mobile game market in South Korea logged sharp growth of over 5 trillion won (US$4.5 billion) last year amid the pandemic, data showed Thursday. Total mobile game transactions in the country were estimated at 5.3 trillion won in 2020, up 24.3 percent from the previous year, according to [...]
SEOUL, Jan. 13 (Korea Bizwire) — The number of South Korean mobile gamers rose sharply in the midst of the COVID-19 pandemic, but their per-capita spending on mobile games declined, Facebook said Tuesday. According to a report released by the U.S. social networking giant, the number of domestic mobile gamers stood at 9.4 million in [...]
SEOUL, Jan. 11 (Korea Bizwire) — LG Electronics Inc. on Monday said it has signed a partnership with the global esports organization Gen.G to better target young consumers amid the pandemic. Under the deal, the two sides agreed to seek various business opportunities in the global esports industry and cooperate in promoting LG UltraGear gaming [...]
SEOUL, Jan. 4 (Korea Bizwire) — Lineage 2M, a mobile massively multiplayer online role-playing game (MMORPG), will land in Japan and Taiwan during the first quarter of this year, South Korean online game maker NCSOFT Corp. said Monday. The mobile version of the mega-hit game Lineage 2 will be simultaneously available on Google’s Android and [...]
SEOUL, Dec. 21 (Korea Bizwire) – South Korea’s video game market was the fifth largest in the world in 2019, falling one position from the previous year, a report showed Monday. The country’s video game market reached sales of 15.6 trillion won (US$14.2 billion) last year, up 9 percent from the previous year, according to [...]
SEOUL, Dec. 15 (Korea Bizwire) — South Korean game developer Pearl Abyss said Tuesday that it will roll out its first open-world game “Crimson Desert” globally in the fourth quarter of next year. The upcoming role-playing action adventure game will come out on PC and console platforms, allowing single-player narrative with online multiplayers, the company [...]
SEOUL, Dec. 10 (Korea Bizwire) — South Korean game developers are increasingly turning to Taiwan as a ‘forward base’ before hitting the global markets in China and Southeast Asia. Kakao Games, the game developing unit of South Korean mobile giant Kakao, decided to launch “Odin: Valhalla Rising,” the company’s newest mobile massively multiplayer online role-playing [...]